A data profile of the people who buy, follow and care about Footwear in Poland — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 7,082,158 people in Poland.
Footwear has an estimated audience of 7,082,158 people in Poland. 73.6% are female, 26.4% are male, average age 39.7. Top brand affinities: Shoes, Hair products, Spas, Rossmann, Tattoos.
Top brand affinities include Shoes, Hair products, Spas, with strongest over-indexing on Shoes (1.83× the country average).
Demographically, the Footwear audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Footwear fan in Poland is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Shoes.
The key figures that characterise the Footwear profile in Poland.
73.6% are female, 26.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 73.6% |
| Male | 26.4% |
| Average age | 39.7 |
| Estimated audience size | 7,082,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Footwear audience comes from Poland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Footwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mango | Shopping | 2.02× | ||
| 02 | Pandora | Fashion & Accessoires | 2.00× | ||
| 03 | High-heeled footwear | Fashion & Accessoires | 1.98× | ||
| 04 | Bracelet | Fashion & Accessoires | 1.93× | ||
| 05 | Lingerie | Fashion & Accessoires | 1.90× | ||
| 06 | Wedding dress | Fashion & Accessoires | 1.88× | ||
| 07 | Sportswear (activewear) | Fashion & Accessoires | 1.87× | ||
| 08 | PUDELEK | News | 1.86× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.85× | ||
| 10 | Hair coloring | Beauty & Wellness | 1.85× | ||
| 11 | Wedding ring | Fashion & Accessoires | 1.85× | ||
| 12 | Shoes | Fashion & Accessoires | 1.83× | ||
| 13 | Rossmann | Shopping | 1.83× | ||
| 14 | Deichmann | Shopping | 1.82× | ||
| 15 | Deal of the day | Shopping | 1.77× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 17 | Hair products | Beauty & Wellness | 1.61× | ||
| 18 | Kindergarten | Kids & Family | 1.59× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Spas | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Early Adopter Mentality | POWER | 1.25× | |
| Pet Ownership | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.83× | |
| Career Orientation | POWER | 0.84× | |
| Individualism | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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