A data profile of the people who buy, follow and care about Pandora in Poland — modelled from more than twelve digital signal sources. Pandora has an estimated audience of 1,444,645 people in Poland.
Pandora has an estimated audience of 1,444,645 people in Poland. 87.5% are female, 12.5% are male, average age 40.1. Top brand affinities: Pepco, Skirt, IKEA, Earring, Necklace.
Top brand affinities include Pepco, Skirt, IKEA, with strongest over-indexing on Pepco (2.58× the country average).
Demographically, the Pandora audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness.
The typical Pandora fan in Poland is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pepco.
The key figures that characterise the Pandora profile in Poland.
87.5% are female, 12.5% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 87.5% |
| Male | 12.5% |
| Average age | 40.1 |
| Estimated audience size | 1,444,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 17% |
of the worldwide Pandora audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.9% |
| Italy | 6.5% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Pandora audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Earring | Fashion & Accessoires | 4.92× | ||
| 02 | Necklace | Fashion & Accessoires | 4.68× | ||
| 03 | Art jewelry | Fashion & Accessoires | 4.45× | ||
| 04 | Bracelet | Fashion & Accessoires | 3.76× | ||
| 05 | Skirt | Fashion & Accessoires | 2.93× | ||
| 06 | Pepco | Fashion & Accessoires | 2.58× | ||
| 07 | Handbags | Fashion & Accessoires | 2.52× | ||
| 08 | Trousers | Fashion & Accessoires | 2.37× | ||
| 09 | Men's clothing | Fashion & Accessoires | 2.34× | ||
| 10 | Discount stores | Shopping | 2.33× | ||
| 11 | Children's clothing | Fashion & Accessoires | 2.33× | ||
| 12 | Fragrances | Beauty & Wellness | 2.31× | ||
| 13 | Sunglasses | Fashion & Accessoires | 2.31× | ||
| 14 | Coupons | Shopping | 2.24× | ||
| 15 | IKEA | Home & Garden | 2.07× | ||
| 16 | Fashion design | Business & Career | 1.99× | ||
| 17 | Hair products | Beauty & Wellness | 1.86× | ||
| 18 | Spas | Beauty & Wellness | 1.80× | ||
| 19 | Wirtualna Polska | News | 1.76× | ||
| 20 | Onet.pl | News | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.23× | |
| Quality Awareness | PREMIUM | 1.76× | |
| Price Sensitivity | PREMIUM | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Pandora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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