Rascasse Audience Intelligence

Footwear Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Footwear in United Arab Emirates — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 3,163,877 people in United Arab Emirates.

#94among Topic in United Arab Emirates
#6in Fashion & Accessoires

The average Footwear fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Sportswear (activewear), Yas Island, Backpack, with strongest over-indexing on Sportswear (activewear) (1.66× the country average).

Demographically, the Footwear audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Footwear fan in United Arab Emirates is more male, around 36.1 years old, with strong Extroversion tendencies and a notable affinity for Sportswear (activewear).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Footwear profile in United Arab Emirates.

Audience size
3.2M
in United Arab Emirates
Gender
40.0%
60.0% male
Age
36.1
average years
Country rank
#139
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Footwear fans

40.0% are female, 60.0% are male, average age 36.1.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Footwear audience in United Arab Emirates
MetricValue
Female40.0%
Male60.0%
Average age36.1
Estimated audience size3,163,877
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Footwear audience in United Arab Emirates
Age bracketShare%
16-1911%
20-2936%
30-3932%
40-4915%
50+6%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Footwear audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Footwear
CountryShare
United States18.3%
Japan5.5%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Footwear audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Footwear fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Ajman~400K1.10×
02Emirate of Sharjah~700K1.01×
03Fujairah~80K1.00×
04Ras Al Khaimah~200K0.98×
05Dubai~2M0.96×
06Emirate of Abu Dhabi~1M0.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Footwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Footwear audience
#·InterestCategoryAffinity×
01SkechersFashion & Accessoires1.94×
02BackpackFashion & Accessoires1.83×
03Star CinemaMovies & TV1.80×
04CollagenBeauty & Wellness1.68×
05Sportswear (activewear)Fashion & Accessoires1.66×
06New BalanceFashion & Accessoires1.60×
07CutleryHome & Garden1.59×
08Ethiopian AirlinesTravel & Leisure1.59×
09Charles & KeithFashion & Accessoires1.58×
10Under ArmourFashion & Accessoires1.57×
11Valentine's DayKids & Family1.56×
12Yahoo!Internet & Social Media1.56×
13ChandelierHome & Garden1.55×
14Michael KorsFashion & Accessoires1.53×
15Birthday cakeFood & Beverages1.52×
16Yas IslandTravel & Leisure1.51×
17Wedding dressFashion & Accessoires1.51×
18GreeceTravel & Leisure1.51×
19Philippine AirlinesTravel & Leisure1.50×
20CopenhagenTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Footwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Footwear audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.21×
MindfulnessBALANCE1.11×
Sports ActivityPOWER1.10×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Footwear audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
SpiritualityBALANCE0.91×
Need for SecurityCONSERVATISM0.92×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Footwear have in United Arab Emirates?

Footwear has an estimated audience of 3,163,877 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Footwear fans?

40.0% of Footwear fans are female, 60.0% are male, with an average age of 36.1 years.

03

Which brands do Footwear fans like most?

Footwear fans show strongest brand affinity for Sportswear (activewear) (1.66×), Yas Island (1.51×), and Backpack (1.83×) over the country average.

04

Where do Footwear fans live in United Arab Emirates?

Footwear fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Footwear fans also like?

Beyond Footwear itself, the audience over-indexes on Yas Island (1.51×), Backpack (1.83×), Wedding dress (1.51×), and Star Cinema (1.8×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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