A data profile of the people who buy, follow and care about Footwear in Colombia — modelled from more than twelve digital signal sources. Footwear has an estimated audience of 6,560,987 people in Colombia.
Footwear has an estimated audience of 6,560,987 people in Colombia. 61.7% are female, 38.3% are male, average age 34.9.
Demographically, the Footwear audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The key figures that characterise the Footwear profile in Colombia.
61.7% are female, 38.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 34.9 |
| Estimated audience size | 6,560,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Footwear audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.5% |
| Italy | 5.2% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.18× | |
| Community Orientation | OPEN | 1.18× | |
| Quality Awareness | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Convenience Orientation | PREMIUM | 0.85× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Footwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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