A data profile of the people who buy, follow and care about Yas Island in United Arab Emirates — modelled from more than twelve digital signal sources. Yas Island has an estimated audience of 1,728,739 people in United Arab Emirates.
The average Yas Island fan in United Arab Emirates is 36.7 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.
Top brand affinities include McDonald's, Bollywood movies, dubizzle, with strongest over-indexing on McDonald's (1.64× the country average).
Demographically, the Yas Island audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Yas Island fan in United Arab Emirates is more male, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for McDonald's.
The key figures that characterise the Yas Island profile in United Arab Emirates.
30.3% are female, 69.7% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 36.7 |
| Estimated audience size | 1,728,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Yas Island audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United Arab Emirates | 46.3% |
| Saudi Arabia | 14.2% |
| India | 10.0% |
Where the Yas Island audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1.5M | 2.77× | |
| 02 | Dubai | ~1M | 0.93× | |
| 03 | Emirate of Sharjah | ~300K | 0.72× | |
| 04 | Emirate of Ajman | ~100K | 0.65× | |
| 05 | Ras Al Khaimah | ~50K | 0.59× | |
| 06 | Fujairah | ~20K | 0.57× |
The strongest cross-interests of the Yas Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tim Horton | Sports | 2.54× | ||
| 02 | Etisalat | Technology & Electronics | 2.02× | ||
| 03 | Theme parks | Travel & Leisure | 1.71× | ||
| 04 | McDonald's | Food & Beverages | 1.64× | ||
| 05 | dubizzle | Shopping | 1.58× | ||
| 06 | Louvre Abu Dhabi | Arts & Culture | 1.57× | ||
| 07 | Real estate development | Business & Career | 1.57× | ||
| 08 | Financial services | Business & Career | 1.54× | ||
| 09 | Gift | Shopping | 1.53× | ||
| 10 | Crafts | Home & Garden | 1.53× | ||
| 11 | Law | Business & Career | 1.53× | ||
| 12 | Telecommunication | Technology & Electronics | 1.52× | ||
| 13 | Bollywood movies | Movies & TV | 1.51× | ||
| 14 | North Africa | Travel & Leisure | 1.51× | ||
| 15 | Footwear | Fashion & Accessoires | 1.51× | ||
| 16 | Coffee | Food & Beverages | 1.51× | ||
| 17 | Credit cards | Business & Career | 1.51× | ||
| 18 | Fragrances | Beauty & Wellness | 1.50× | ||
| 19 | News broadcasting | Business & Career | 1.50× | ||
| 20 | Home Appliances | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.37× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.20× | |
| Spirituality | BALANCE | 0.54× | |
| Travelling | THRILL | 0.55× |
Yas Island has an estimated audience of 1,728,739 people in United Arab Emirates, concentrated in Emirate of Abu Dhabi and Dubai.
30.3% of Yas Island fans are female, 69.7% are male, with an average age of 36.7 years.
Yas Island fans show strongest brand affinity for McDonald's (1.64×), Bollywood movies (1.51×), and dubizzle (1.58×) over the country average.
Yas Island fans in United Arab Emirates are most concentrated in Emirate of Abu Dhabi (reach ~1.5M), Dubai (reach ~1M), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Yas Island itself, the audience over-indexes on Bollywood movies (1.51×), dubizzle (1.58×), Etisalat (2.02×), and Fragrances (1.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Yas Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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