A data profile of the people who buy, follow and care about North Africa in United Arab Emirates — modelled from more than twelve digital signal sources. North Africa has an estimated audience of 3,155,193 people in United Arab Emirates.
The average North Africa fan in United Arab Emirates is 36.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Yas Island, Ferrari World, Greece, with strongest over-indexing on Yas Island (1.51× the country average).
Demographically, the North Africa audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Sports Activity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical North Africa fan in United Arab Emirates is more male, around 36.2 years old, with strong Sports Activity tendencies and a notable affinity for Yas Island.
The key figures that characterise the North Africa profile in United Arab Emirates.
30.0% are female, 70.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 36.2 |
| Estimated audience size | 3,155,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide North Africa audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 10.0% |
| Saudi Arabia | 7.6% |
| Egypt | 6.1% |
Where the North Africa audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~2.5M | 1.13× | |
| 02 | Emirate of Abu Dhabi | ~1.5M | 1.06× | |
| 03 | Emirate of Sharjah | ~700K | 1.04× | |
| 04 | Emirate of Ajman | ~300K | 1.00× | |
| 05 | Ras Al Khaimah | ~200K | 0.98× | |
| 06 | Fujairah | ~70K | 0.98× |
The strongest cross-interests of the North Africa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotun (company) | Business & Career | 3.30× | ||
| 02 | Ace Hardware | Home & Garden | 2.21× | ||
| 03 | Bath & Body Works | Shopping | 1.91× | ||
| 04 | EgyptAir | Travel & Leisure | 1.73× | ||
| 05 | Egypt national football team | Sports | 1.72× | ||
| 06 | Royal Jordanian | Travel & Leisure | 1.70× | ||
| 07 | Warner Bros. | Movies & TV | 1.64× | ||
| 08 | Star Cinema | Movies & TV | 1.59× | ||
| 09 | Viu (streaming media) | Movies & TV | 1.59× | ||
| 10 | Greece | Travel & Leisure | 1.57× | ||
| 11 | Cutlery | Home & Garden | 1.57× | ||
| 12 | Philips | Technology & Electronics | 1.57× | ||
| 13 | Ralph Lauren | Fashion & Accessoires | 1.54× | ||
| 14 | West Elm | Home & Garden | 1.54× | ||
| 15 | IPTV | Technology & Electronics | 1.53× | ||
| 16 | Ferrari World | Travel & Leisure | 1.52× | ||
| 17 | Yas Island | Travel & Leisure | 1.51× | ||
| 18 | Nestlé | Food & Beverages | 1.51× | ||
| 19 | Chandelier | Home & Garden | 1.51× | ||
| 20 | Walt Disney World | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.11× | |
| Mindfulness | BALANCE | 1.10× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 0.95× |
North Africa has an estimated audience of 3,155,193 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.0% of North Africa fans are female, 70.0% are male, with an average age of 36.2 years.
North Africa fans show strongest brand affinity for Yas Island (1.51×), Ferrari World (1.52×), and Greece (1.57×) over the country average.
North Africa fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond North Africa itself, the audience over-indexes on Ferrari World (1.52×), Greece (1.57×), Bath & Body Works (1.91×), and Ralph Lauren (1.54×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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