Rascasse Audience Intelligence

North Africa Audience in United States

A data profile of the people who buy, follow and care about North Africa in United States — modelled from more than twelve digital signal sources. North Africa has an estimated audience of 7,493,920 people in United States.

#75among Region in United States#299among POI in United States#400in Travel & Leisure

The average North Africa fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lebanon, Czech Republic, Red Sea, with strongest over-indexing on Lebanon (17.49× the country average).

Demographically, the North Africa audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Africa fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Lebanon.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Africa profile in United States.

Audience size
7.5M
in United States
Gender
53.4%♀
46.6% male
Age
44.5
average years
Country rank
#4725
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Africa fans

53.4% are female, 46.6% are male, average age 44.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for North Africa audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.5
Estimated audience size7,493,920
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the North Africa audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3916%
40-4921%
50+36%
Fig. 04

Worldwide distribution

10.0%

of the worldwide North Africa audience comes from United States.

Worldwide audience distribution share by country for North Africa
CountryShare
United States10.0%
Saudi Arabia7.6%
Egypt6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Africa audience in United States is strongest.

Fig. 05

Top regions by affinity

North Africa fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.50×
02Maryland~200K1.26×
03Washington, District of Columbia~30K1.25×
04California~1M1.21×
05Virginia~200K1.18×
06Georgia~300K1.17×
07Massachusetts~200K1.16×
08Louisiana~100K1.15×
09South Carolina~100K1.14×
10Connecticut~90K1.14×
11Indiana~200K1.12×
12New York~500K1.10×
13Pennsylvania~300K1.09×
14Washington~200K1.09×
15Minnesota~100K1.09×
16Oklahoma~90K1.09×
17Illinois~300K1.06×
18North Carolina~200K1.05×
19Kansas~60K1.05×
20Nevada~80K1.04×
21Rhode Island~20K1.03×
22Oregon~90K1.02×
23Nebraska~40K1.02×
24Hawaii~30K1.02×
25Michigan~200K1.01×
26New Jersey~200K1.01×
27Kentucky~90K1.01×
28Florida~500K0.99×
29Missouri~100K0.98×
30North Dakota~20K0.98×
31Arizona~100K0.97×
32Alabama~100K0.97×
33Alaska~20K0.97×
34Mississippi~60K0.95×
35Delaware~20K0.95×
36Colorado~100K0.93×
37Ohio~200K0.91×
38Wisconsin~100K0.91×
39Tennessee~100K0.90×
40Arkansas~60K0.90×
41South Dakota~20K0.90×
42Maine~20K0.89×
43New Mexico~30K0.88×
44Vermont~10K0.88×
45New Hampshire~30K0.87×
46Utah~60K0.86×
47Iowa~50K0.86×
48Idaho~30K0.85×
49Montana~20K0.83×
50West Virginia~30K0.80×
Fig. 06

Affinity by region

Affinity by region — North Africa, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Africa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Africa audience
#·InterestCategoryAffinity×
01Al ArabiyaMovies & TV21.76×
02LebanonTravel & Leisure17.49×
03Czech RepublicTravel & Leisure16.97×
04Al JazeeraMovies & TV16.53×
05Red SeaTravel & Leisure12.83×
06Chat roomInternet & Social Media4.87×
07Web serverTechnology & Electronics4.01×
08NazarethTravel & Leisure3.98×
09Mediterranean SeaTravel & Leisure3.93×
10IsraelTravel & Leisure3.90×
11Political scienceBusiness & Career2.91×
12DemocracyPolitics & Society2.21×
13Chuck NorrisMovies & TV2.15×
14InnovationBusiness & Career1.84×
15Nordstrom rackFashion & Accessoires1.76×
16MSNNews1.62×
17RadioTechnology & Electronics1.61×
18UniversityBusiness & Career1.60×
19DrawingHome & Garden1.55×
20Nonprofit organizationPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Africa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Africa audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.85×
Community OrientationOPEN1.68×
SpiritualityBALANCE1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Africa audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Price SensitivityPREMIUM0.93×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Africa have in United States?

North Africa has an estimated audience of 7,493,920 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North Africa fans?

53.4% of North Africa fans are female, 46.6% are male, with an average age of 44.5 years.

03

Which brands do North Africa fans like most?

North Africa fans show strongest brand affinity for Lebanon (17.49×), Czech Republic (16.97×), and Red Sea (12.83×) over the country average.

04

Where do North Africa fans live in United States?

North Africa fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do North Africa fans also like?

Beyond North Africa itself, the audience over-indexes on Czech Republic (16.97×), Red Sea (12.83×), Al Jazeera (16.53×), and Nazareth (3.98×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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