North Africa Audience in United States

North Africa logo

North Africa has an estimated audience of 7,493,920 people in United States. 53.4% are female, 46.6% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Jeep Wagoneer, Governor of Michigan, Goop, Wok, Product design.

The average North Africa fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeep Wagoneer, Governor of Michigan, Goop, with strongest over-indexing on Jeep Wagoneer (15.24× the country average). Demographically, the North Africa audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of North Africa fans

Demographic split for North Africa audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.5
Estimated audience size7,493,920

Audience persona

The typical North Africa fan in United States is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Jeep Wagoneer.

Top regions in United States

Top regions ranked by reach for North Africa in United States
RegionReachAffinity
California1,041,7251.26×
Texas852,2621.32×
Florida574,9641.13×
New York531,1351.27×
Illinois271,0821.09×
Pennsylvania265,8971.05×
Georgia264,3781.15×
North Carolina238,4181.06×
Virginia220,9141.21×
Ohio213,0970.92×
New Jersey202,7451.06×
Michigan199,6091.02×
Maryland182,6181.42×
Massachusetts181,2601.23×
Washington176,9411.18×
Arizona161,2091.05×
Indiana147,7071.08×
Tennessee145,8950.97×
Minnesota121,1951.13×
South Carolina117,8601.05×
Missouri117,7930.98×
Colorado114,8630.97×
Louisiana103,9741.08×
Alabama91,7900.88×
Connecticut91,5321.22×
Oregon90,8611.06×
Wisconsin89,8280.8×
Oklahoma87,3691.05×
Kentucky87,2130.93×
Nevada78,3731.08×
Mississippi58,3260.94×
Utah56,6120.84×
Kansas54,7730.93×
Arkansas50,5400.82×
Iowa49,5020.8×
Hawaii35,9901.12×
Nebraska34,0660.91×
Washington, District of Columbia33,9241.51×
New Mexico31,9840.85×
Idaho30,0090.8×
Rhode Island25,2891.06×
West Virginia24,6690.71×
New Hampshire24,4300.83×
Maine22,6330.84×
Delaware17,9150.87×
Montana14,8570.71×
Alaska13,9660.87×
North Dakota13,4850.88×
South Dakota12,8310.74×
Vermont9,8380.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Africa audience
BrandAffinityCategory
Jeep Wagoneer15.24×Cars & Mobility
Governor of Michigan15.56×Politics & Society
Goop10.65×Internet & Social Media
Wok12.68×Food & Beverages
Product design3.77×Business & Career
Google Home11.92×Technology & Electronics
Hibachi14.39×Food & Beverages
Nuts (film)9.86×Movies & TV
headspace14.44×Health
Grinch6×Movies & TV
Progressive rock3.08×Music & Radio
Cherish (group)15.79×Music & Radio
UK garage7.7×Music & Radio
Grace Slick12.19×Music & Radio
Vocal harmony6.31×Music & Radio
Fairy godmother10.02×Literature
Urban Outfitters2.5×Shopping
El Paso County, Colorado16.27×Travel & Leisure
Nationality2.53×Politics & Society
Ira Glass20.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Africa audience
TraitClusterScore
PatriotismCONSERVATISM2.33
SpiritualityBALANCE1.53
Community OrientationOPEN1.48
TravellingTHRILL1.45
SustainabilityBALANCE1.42
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for North Africa
CountryShare
United States10.0%
Saudi Arabia7.6%
Egypt6.1%

See North Africa audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does North Africa have in United States?

North Africa has an estimated audience of 7,493,920 people in United States, concentrated in California and Texas.

What is the gender split and age of North Africa fans?

53.4% of North Africa fans are female, 46.6% are male, with an average age of 44.5 years.

Which brands do North Africa fans like most?

North Africa fans show strongest brand affinity for Jeep Wagoneer (15.24×), Governor of Michigan (15.56×), and Goop (10.65×) over the country average.

Where do North Africa fans live in United States?

North Africa fans in United States are most concentrated in California (reach 1,041,725), Texas (reach 852,262), and Florida (reach 574,964). These three regions account for the largest share of the active audience.

What other brands do North Africa fans also like?

Beyond North Africa itself, the audience over-indexes on Governor of Michigan (15.56×), Goop (10.65×), Wok (12.68×), and Product design (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Africa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.