A data profile of the people who buy, follow and care about Dubai in United Arab Emirates — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 6,287,973 people in United Arab Emirates.
The average Dubai fan in United Arab Emirates is 35.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Sharjah, Emirate of Abu Dhabi.
Top brand affinities include Maidan (Kolkata), with strongest over-indexing on Maidan (Kolkata) (1.52× the country average).
Demographically, the Dubai audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 6 regions tracked by Rascasse.
The typical Dubai fan in United Arab Emirates is more male, around 35.8 years old, with strong Social Media Usage tendencies and a notable affinity for Maidan (Kolkata).
The key figures that characterise the Dubai profile in United Arab Emirates.
31.3% are female, 68.7% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 35.8 |
| Estimated audience size | 6,287,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 35% | |
| 30-39 | 29% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Dubai audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.7% |
Where the Dubai audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Dubai | ~4.5M | 2.62× | |
| 02 | Emirate of Ajman | ~800K | 1.20× | |
| 03 | Emirate of Sharjah | ~1.5M | 1.15× | |
| 04 | Ras Al Khaimah | ~100K | 0.37× | |
| 05 | Emirate of Abu Dhabi | ~1M | 0.36× | |
| 06 | Fujairah | ~50K | 0.35× |
The strongest cross-interests of the Dubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maidan (Kolkata) | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.52× | |
| Patriotism | CONSERVATISM | 0.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Social Media Usage | JOY | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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