A data profile of the people who buy, follow and care about Western Asia in United Arab Emirates — modelled from more than twelve digital signal sources. Western Asia has an estimated audience of 3,892,949 people in United Arab Emirates.
Western Asia has an estimated audience of 3,892,949 people in United Arab Emirates. 30.9% are female, 69.1% are male, average age 36.7. Top brand affinities: Google Maps, Oman, Instant messaging, Pizza, Refrigerator.
Top brand affinities include Google Maps, Oman, Instant messaging, with strongest over-indexing on Google Maps (2.0× the country average).
Demographically, the Western Asia audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical Western Asia fan in United Arab Emirates is more male, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Google Maps.
The key figures that characterise the Western Asia profile in United Arab Emirates.
30.9% are female, 69.1% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 36.7 |
| Estimated audience size | 3,892,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 34% | |
| 30-39 | 32% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Western Asia audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 9.4% |
| Saudi Arabia | 7.7% |
| Turkey | 4.6% |
The strongest cross-interests of the Western Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Greece | Travel & Leisure | 2.40× | ||
| 02 | Google Maps | Internet & Social Media | 2.00× | ||
| 03 | Pizza | Food & Beverages | 1.97× | ||
| 04 | Cutlery | Home & Garden | 1.95× | ||
| 05 | Egypt national football team | Sports | 1.93× | ||
| 06 | Amsterdam | Travel & Leisure | 1.87× | ||
| 07 | IPTV | Technology & Electronics | 1.82× | ||
| 08 | Instant messaging | Internet & Social Media | 1.78× | ||
| 09 | Crossword | Games | 1.78× | ||
| 10 | Globalization | Politics & Society | 1.74× | ||
| 11 | Star Cinema | Movies & TV | 1.72× | ||
| 12 | Refrigerator | Home & Garden | 1.70× | ||
| 13 | Oman | Travel & Leisure | 1.66× | ||
| 14 | Lebanon | Travel & Leisure | 1.66× | ||
| 15 | Anthropology | Business & Career | 1.66× | ||
| 16 | Wikipedia | Internet & Social Media | 1.63× | ||
| 17 | United Nations | Politics & Society | 1.62× | ||
| 18 | Birthday cake | Food & Beverages | 1.60× | ||
| 19 | Hardee's | Food & Beverages | 1.58× | ||
| 20 | Backpack | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.16× | |
| Extroversion | THRILL | 1.12× | |
| Sports Activity | POWER | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Western Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.