A data profile of the people who buy, follow and care about Wikipedia in United Arab Emirates — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 1,254,615 people in United Arab Emirates.
The average Wikipedia fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Creative Commons, Video hosting service, Video on demand, with strongest over-indexing on Creative Commons (7.5× the country average).
Demographically, the Wikipedia audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Wikipedia fan in United Arab Emirates is more male, around 35.9 years old, with strong Family Orientation tendencies and a notable affinity for Creative Commons.
The key figures that characterise the Wikipedia profile in United Arab Emirates.
25.1% are female, 74.9% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 25.1% |
| Male | 74.9% |
| Average age | 35.9 |
| Estimated audience size | 1,254,615 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 34% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Wikipedia audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~400K | 1.28× | |
| 02 | Emirate of Abu Dhabi | ~600K | 1.08× | |
| 03 | Dubai | ~900K | 1.01× | |
| 04 | Ras Al Khaimah | ~60K | 0.94× | |
| 05 | Emirate of Ajman | ~100K | 0.93× | |
| 06 | Fujairah | ~30K | 0.83× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 7.50× | ||
| 02 | Video hosting service | Technology & Electronics | 6.04× | ||
| 03 | Video on demand | Movies & TV | 3.89× | ||
| 04 | Privately held company | Business & Career | 2.87× | ||
| 05 | Pleasure | Politics & Society | 2.11× | ||
| 06 | South Asia | Travel & Leisure | 2.09× | ||
| 07 | Internet & Social Media | 2.07× | |||
| 08 | Country | Travel & Leisure | 2.03× | ||
| 09 | Broadcasting | Movies & TV | 1.94× | ||
| 10 | Communication | Technology & Electronics | 1.90× | ||
| 11 | Geography | Business & Career | 1.78× | ||
| 12 | Popular culture | Arts & Culture | 1.78× | ||
| 13 | Asia | Travel & Leisure | 1.75× | ||
| 14 | Printing | Technology & Electronics | 1.75× | ||
| 15 | Telecommunication | Technology & Electronics | 1.69× | ||
| 16 | Social network | Internet & Social Media | 1.63× | ||
| 17 | Western Asia | Travel & Leisure | 1.63× | ||
| 18 | Instant messaging | Internet & Social Media | 1.63× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.57× | ||
| 20 | Televisions | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.83× | |
| Travelling | THRILL | 1.34× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 1.13× |
Wikipedia has an estimated audience of 1,254,615 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
25.1% of Wikipedia fans are female, 74.9% are male, with an average age of 35.9 years.
Wikipedia fans show strongest brand affinity for Creative Commons (7.5×), Video hosting service (6.04×), and Video on demand (3.89×) over the country average.
Wikipedia fans in United Arab Emirates are most concentrated in Dubai (reach ~900K), Emirate of Abu Dhabi (reach ~600K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on Video hosting service (6.04×), Video on demand (3.89×), Google (2.07×), and Asia (1.75×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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