A data profile of the people who buy, follow and care about South Asia in United Arab Emirates — modelled from more than twelve digital signal sources. South Asia has an estimated audience of 2,534,047 people in United Arab Emirates.
The average South Asia fan in United Arab Emirates is 34.8 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mount Everest, Wikipedia, Hindi, with strongest over-indexing on Mount Everest (4.9× the country average).
Demographically, the South Asia audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical South Asia fan in United Arab Emirates is more male, around 34.8 years old, with strong Community Orientation tendencies and a notable affinity for Mount Everest.
The key figures that characterise the South Asia profile in United Arab Emirates.
23.4% are female, 76.6% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 34.8 |
| Estimated audience size | 2,534,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 38% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 5% |
of the worldwide South Asia audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 18.1% |
| United States | 11.1% |
| Saudi Arabia | 3.4% |
Where the South Asia audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~600K | 1.13× | |
| 02 | Emirate of Abu Dhabi | ~1M | 1.06× | |
| 03 | Dubai | ~2M | 1.02× | |
| 04 | Emirate of Ajman | ~300K | 1.00× | |
| 05 | Ras Al Khaimah | ~100K | 0.99× | |
| 06 | Fujairah | ~60K | 0.96× |
The strongest cross-interests of the South Asia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mount Everest | Travel & Leisure | 4.90× | ||
| 02 | Himalayas | Travel & Leisure | 2.65× | ||
| 03 | Macau | Travel & Leisure | 2.52× | ||
| 04 | Kashmir | Fashion & Accessoires | 2.43× | ||
| 05 | Wikipedia | Internet & Social Media | 2.09× | ||
| 06 | Globalization | Politics & Society | 2.08× | ||
| 07 | North Korea | Travel & Leisure | 2.03× | ||
| 08 | Anthropology | Business & Career | 1.98× | ||
| 09 | Crossword | Games | 1.93× | ||
| 10 | Freelancer | Business & Career | 1.81× | ||
| 11 | Buddhism | Health | 1.75× | ||
| 12 | God in Islam | Politics & Society | 1.71× | ||
| 13 | Pizza | Food & Beverages | 1.70× | ||
| 14 | Singapore | Travel & Leisure | 1.70× | ||
| 15 | International school | Business & Career | 1.66× | ||
| 16 | Hinduism | Politics & Society | 1.61× | ||
| 17 | Hindi | Politics & Society | 1.59× | ||
| 18 | Volunteering | Politics & Society | 1.57× | ||
| 19 | University | Business & Career | 1.55× | ||
| 20 | Refrigerator | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.22× | |
| Mindfulness | BALANCE | 1.16× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.89× |
South Asia has an estimated audience of 2,534,047 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
23.4% of South Asia fans are female, 76.6% are male, with an average age of 34.8 years.
South Asia fans show strongest brand affinity for Mount Everest (4.9×), Wikipedia (2.09×), and Hindi (1.59×) over the country average.
South Asia fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond South Asia itself, the audience over-indexes on Wikipedia (2.09×), Hindi (1.59×), Pizza (1.7×), and University (1.55×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for South Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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