Rascasse Audience Intelligence

South Asia Audience in Germany

A data profile of the people who buy, follow and care about South Asia in Germany — modelled from more than twelve digital signal sources. South Asia has an estimated audience of 1,380,059 people in Germany.

#49among Region in Germany#335among POI in Germany#387in Travel & Leisure

The average South Asia fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Qatar, Chongqing, Beirut, with strongest over-indexing on Qatar (8.47× the country average).

Demographically, the South Asia audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical South Asia fan in Germany is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Qatar.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Asia profile in Germany.

Audience size
1.4M
in Germany
Gender
47.1%♀
52.9% male
Age
38.0
average years
Country rank
#4819
POI in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Asia fans

47.1% are female, 52.9% are male, average age 38.0.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for South Asia audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age38.0
Estimated audience size1,380,059
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the South Asia audience in Germany
Age bracketShare%
16-1920%
20-2923%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

1.4%

of the worldwide South Asia audience comes from Germany.

Worldwide audience distribution share by country for South Asia
CountryShare
India18.1%
United States11.1%
Saudi Arabia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Asia audience in Germany is strongest.

Fig. 05

Top regions by affinity

South Asia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.44×
02Hessen~100K1.23×
03Hamburg~40K1.18×
04Sachsen-Anhalt~40K1.17×
05Nordrhein-Westfalen~300K1.10×
06Bayern~200K1.07×
07Bremen~10K1.06×
08Baden-Württemberg~200K1.02×
09Sachsen~70K0.98×
10Rheinland-Pfalz~70K0.96×
11Niedersachsen~100K0.93×
12Schleswig-Holstein~50K0.93×
13Thüringen~30K0.90×
14Saarland~20K0.90×
15Brandenburg~40K0.86×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — South Asia, Germany
0.86×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Asia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Asia audience
#·InterestCategoryAffinity×
01ChongqingTravel & Leisure21.55×
02Little BritainMovies & TV14.35×
03Indian Super LeagueSports14.21×
04HindiPolitics & Society9.45×
05QatarTravel & Leisure8.47×
06BeirutTravel & Leisure6.57×
07MongoliaTravel & Leisure6.55×
08SpreadsheetTechnology & Electronics6.21×
09IsraelTravel & Leisure4.16×
10Country rapMusic & Radio4.04×
11Robert RedfordMovies & TV2.99×
12CanadaTravel & Leisure2.03×
13Netto Marken-DiscountShopping1.99×
14German languagePolitics & Society1.97×
15DessertsFood & Beverages1.94×
16VacationsTravel & Leisure1.93×
17TattoosFashion & Accessoires1.91×
18NatureHome & Garden1.87×
19TagesschauMovies & TV1.84×
20FamilyKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Asia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Asia audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.01×
Community OrientationOPEN1.69×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Asia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.82×
CreativityOPEN0.88×
Sports ActivityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Asia have in Germany?

South Asia has an estimated audience of 1,380,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of South Asia fans?

47.1% of South Asia fans are female, 52.9% are male, with an average age of 38.0 years.

03

Which brands do South Asia fans like most?

South Asia fans show strongest brand affinity for Qatar (8.47×), Chongqing (21.55×), and Beirut (6.57×) over the country average.

04

Where do South Asia fans live in Germany?

South Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do South Asia fans also like?

Beyond South Asia itself, the audience over-indexes on Chongqing (21.55×), Beirut (6.57×), Tagesschau (1.84×), and Netto Marken-Discount (1.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See South Asia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for South Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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