South Asia Audience in Germany
South Asia has an estimated audience of 1,380,059 people in Germany. 47.1% are female, 52.9% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hostelworld, Medieval fantasy, Stradivarius, Call option, Unique Gifts.
The average South Asia fan in Germany is 38.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hostelworld, Medieval fantasy, Stradivarius, with strongest over-indexing on Hostelworld (14.77× the country average). Demographically, the South Asia audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of South Asia fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.0 |
| Estimated audience size | 1,380,059 |
Audience persona
The typical South Asia fan in Germany is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for Hostelworld.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 351,396 | 1.16× |
| Bayern | 247,283 | 1.11× |
| Baden-Württemberg | 193,490 | 1.03× |
| Niedersachsen | 128,736 | 0.96× |
| Hessen | 119,893 | 1.14× |
| Berlin | 82,905 | 1.34× |
| Sachsen | 68,770 | 1.02× |
| Rheinland-Pfalz | 62,173 | 0.9× |
| Schleswig-Holstein | 44,825 | 0.9× |
| Sachsen-Anhalt | 44,792 | 1.25× |
| Hamburg | 39,593 | 1.27× |
| Brandenburg | 32,668 | 0.76× |
| Thüringen | 28,731 | 0.82× |
| Mecklenburg-Vorpommern | 17,437 | 0.66× |
| Bremen | 12,286 | 1.04× |
| Saarland | 10,593 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hostelworld | 14.77× | Travel & Leisure |
| Medieval fantasy | 21.34× | Literature |
| Stradivarius | 1.97× | Shopping |
| Call option | 11.86× | Business & Career |
| Unique Gifts | 1.58× | Shopping |
| Pro-Ject | 7.46× | Music & Radio |
| Este, Veneto | 2.65× | Travel & Leisure |
| Jaguar F-Pace | 6.39× | Cars & Mobility |
| Christmas Gift | 1.59× | Kids & Family |
| Humans (TV series) | 4.77× | Movies & TV |
| Home Delivery | 2.48× | Food & Beverages |
| Snow White (Fables) | 2.03× | Literature |
| Birthday Gifts | 1.5× | Kids & Family |
| Captain Fantastic (film) | 6.95× | Movies & TV |
| Buying a House | 4.68× | Home & Garden |
| Gudrun Sjödén | 2.36× | Fashion & Accessoires |
| Škoda Kodiaq | 1.57× | Cars & Mobility |
| Fast Five | 3.68× | Movies & TV |
| KLIX (AM) | 1.78× | Music & Radio |
| Volvo V60 | 3.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.62 |
| Spirituality | BALANCE | 1.52 |
| Patriotism | CONSERVATISM | 1.52 |
| Indulgence | JOY | 1.43 |
| Travelling | THRILL | 1.38 |
| Urban Lifestyle | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 18.1% |
| United States | 11.1% |
| Saudi Arabia | 3.4% |
See South Asia audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does South Asia have in Germany?
South Asia has an estimated audience of 1,380,059 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of South Asia fans?
47.1% of South Asia fans are female, 52.9% are male, with an average age of 38.0 years.
Which brands do South Asia fans like most?
South Asia fans show strongest brand affinity for Hostelworld (14.77×), Medieval fantasy (21.34×), and Stradivarius (1.97×) over the country average.
Where do South Asia fans live in Germany?
South Asia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 351,396), Bayern (reach 247,283), and Baden-Württemberg (reach 193,490). These three regions account for the largest share of the active audience.
What other brands do South Asia fans also like?
Beyond South Asia itself, the audience over-indexes on Medieval fantasy (21.34×), Stradivarius (1.97×), Call option (11.86×), and Unique Gifts (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for South Asia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.