A data profile of the people who buy, follow and care about Hindi in United Arab Emirates — modelled from more than twelve digital signal sources. Hindi has an estimated audience of 2,155,250 people in United Arab Emirates.
The average Hindi fan in United Arab Emirates is 34.1 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Cricbuzz, Hindustani language, Mumbai, with strongest over-indexing on Cricbuzz (4.58× the country average).
Demographically, the Hindi audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Hindi fan in United Arab Emirates is more male, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Cricbuzz.
The key figures that characterise the Hindi profile in United Arab Emirates.
21.1% are female, 78.9% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 34.1 |
| Estimated audience size | 2,155,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 40% | |
| 30-39 | 28% | |
| 40-49 | 13% | |
| 50+ | 4% |
of the worldwide Hindi audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 43.7% |
| United States | 7.3% |
| Pakistan | 3.4% |
Where the Hindi audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.26× | |
| 02 | Emirate of Sharjah | ~500K | 1.02× | |
| 03 | Ras Al Khaimah | ~100K | 0.99× | |
| 04 | Emirate of Abu Dhabi | ~900K | 0.98× | |
| 05 | Fujairah | ~50K | 0.95× | |
| 06 | Dubai | ~1.5M | 0.80× |
The strongest cross-interests of the Hindi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hindustani language | Politics & Society | 5.25× | ||
| 02 | Cricbuzz | Sports | 4.58× | ||
| 03 | Bhojpuri language | Politics & Society | 3.68× | ||
| 04 | Sanskrit | Politics & Society | 3.04× | ||
| 05 | Mumbai | Travel & Leisure | 2.54× | ||
| 06 | New Delhi | Travel & Leisure | 2.53× | ||
| 07 | States and union territories of India | Travel & Leisure | 2.26× | ||
| 08 | Cinema of India | Movies & TV | 2.08× | ||
| 09 | Air India Express | Travel & Leisure | 2.05× | ||
| 10 | Tamil cinema | Movies & TV | 1.92× | ||
| 11 | Viral video | Internet & Social Media | 1.75× | ||
| 12 | Indian Premier League | Sports | 1.71× | ||
| 13 | Cricket | Sports | 1.63× | ||
| 14 | Urdu | Politics & Society | 1.63× | ||
| 15 | Pleasure | Politics & Society | 1.62× | ||
| 16 | South Asia | Travel & Leisure | 1.59× | ||
| 17 | Broadcasting | Movies & TV | 1.55× | ||
| 18 | Music videos | Music & Radio | 1.54× | ||
| 19 | dubizzle | Shopping | 1.52× | ||
| 20 | Bollywood movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.62× | |
| Convenience Orientation | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.53× | |
| Social Media Usage | JOY | 0.77× | |
| Travelling | THRILL | 0.77× |
Hindi has an estimated audience of 2,155,250 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
21.1% of Hindi fans are female, 78.9% are male, with an average age of 34.1 years.
Hindi fans show strongest brand affinity for Cricbuzz (4.58×), Hindustani language (5.25×), and Mumbai (2.54×) over the country average.
Hindi fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hindi itself, the audience over-indexes on Hindustani language (5.25×), Mumbai (2.54×), Cinema of India (2.08×), and Bhojpuri language (3.68×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Hindi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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