A data profile of the people who buy, follow and care about English language in United Arab Emirates — modelled from more than twelve digital signal sources. English language has an estimated audience of 2,012,335 people in United Arab Emirates.
English language has an estimated audience of 2,012,335 people in United Arab Emirates. 32.5% are female, 67.5% are male, average age 35.4. Top brand affinities: Online newspaper, Buddhism, Rail transport, Judaism, Breakfast television.
Top brand affinities include Online newspaper, Buddhism, Rail transport, with strongest over-indexing on Online newspaper (1.51× the country average).
Demographically, the English language audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical English language fan in United Arab Emirates is more male, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the English language profile in United Arab Emirates.
32.5% are female, 67.5% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 35.4 |
| Estimated audience size | 2,012,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 36% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 6% |
of the worldwide English language audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judaism | Politics & Society | 1.82× | ||
| 02 | Microblading | Beauty & Wellness | 1.66× | ||
| 03 | AutoCAD | Technology & Electronics | 1.66× | ||
| 04 | Medicinal plants | Health | 1.66× | ||
| 05 | British Council | Politics & Society | 1.62× | ||
| 06 | 3D printing | Technology & Electronics | 1.59× | ||
| 07 | Buddhism | Health | 1.57× | ||
| 08 | Rail transport | Travel & Leisure | 1.56× | ||
| 09 | Amazon Web Services | Technology & Electronics | 1.56× | ||
| 10 | Saudi Professional League | Sports | 1.56× | ||
| 11 | Freedom of speech | Politics & Society | 1.55× | ||
| 12 | Breakfast television | Movies & TV | 1.54× | ||
| 13 | Student exchange program | Business & Career | 1.54× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.54× | ||
| 15 | Ryan Gosling | Movies & TV | 1.53× | ||
| 16 | Low-cost carrier | Travel & Leisure | 1.52× | ||
| 17 | Long hair | Beauty & Wellness | 1.52× | ||
| 18 | Beach soccer | Sports | 1.52× | ||
| 19 | Online newspaper | News | 1.51× | ||
| 20 | Decoration | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Spirituality | BALANCE | 1.35× | |
| Community Orientation | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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