Rascasse Audience Intelligence

English language Audience in United Arab Emirates

A data profile of the people who buy, follow and care about English language in United Arab Emirates — modelled from more than twelve digital signal sources. English language has an estimated audience of 2,012,335 people in United Arab Emirates.

#3among Language in United Arab Emirates
#256among Topic in United Arab Emirates
#10in Politics & Society

English language has an estimated audience of 2,012,335 people in United Arab Emirates. 32.5% are female, 67.5% are male, average age 35.4. Top brand affinities: Online newspaper, Buddhism, Rail transport, Judaism, Breakfast television.

Top brand affinities include Online newspaper, Buddhism, Rail transport, with strongest over-indexing on Online newspaper (1.51× the country average).

Demographically, the English language audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Career Orientation, Spirituality.

The typical English language fan in United Arab Emirates is more male, around 35.4 years old, with strong Career Orientation tendencies and a notable affinity for Online newspaper.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the English language profile in United Arab Emirates.

Audience size
2M
in United Arab Emirates
Gender
32.5%
67.5% male
Age
35.4
average years
Country rank
#347
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of English language fans

32.5% are female, 67.5% are male, average age 35.4.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for English language audience in United Arab Emirates
MetricValue
Female32.5%
Male67.5%
Average age35.4
Estimated audience size2,012,335
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the English language audience in United Arab Emirates
Age bracketShare%
16-1913%
20-2936%
30-3930%
40-4915%
50+6%
Fig. 04

Worldwide distribution

1.1%

of the worldwide English language audience comes from United Arab Emirates.

Worldwide audience distribution share by country for English language
CountryShare
United States9.3%
Japan9.0%
Brazil6.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the English language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for English language audience
#·InterestCategoryAffinity×
01JudaismPolitics & Society1.82×
02MicrobladingBeauty & Wellness1.66×
03AutoCADTechnology & Electronics1.66×
04Medicinal plantsHealth1.66×
05British CouncilPolitics & Society1.62×
063D printingTechnology & Electronics1.59×
07BuddhismHealth1.57×
08Rail transportTravel & Leisure1.56×
09Amazon Web ServicesTechnology & Electronics1.56×
10Saudi Professional LeagueSports1.56×
11Freedom of speechPolitics & Society1.55×
12Breakfast televisionMovies & TV1.54×
13Student exchange programBusiness & Career1.54×
14Škoda AutoCars & Mobility1.54×
15Ryan GoslingMovies & TV1.53×
16Low-cost carrierTravel & Leisure1.52×
17Long hairBeauty & Wellness1.52×
18Beach soccerSports1.52×
19Online newspaperNews1.51×
20DecorationHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the English language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by English language audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.38×
SpiritualityBALANCE1.35×
Community OrientationOPEN1.35×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by English language audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Design AffinityPREMIUM0.84×
Luxury OrientationPREMIUM0.88×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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