Rascasse Audience Intelligence

Indo-Aryan languages Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Indo-Aryan languages in United Arab Emirates — modelled from more than twelve digital signal sources. Indo-Aryan languages has an estimated audience of 1,410,273 people in United Arab Emirates.

#5among Language in United Arab Emirates
#429among Topic in United Arab Emirates
#19in Politics & Society

Indo-Aryan languages has an estimated audience of 1,410,273 people in United Arab Emirates. 9.5% are female, 90.5% are male, average age 32.0. Top brand affinities: YouTube, Bollywood movies, Breaking news, Drama movies, Cricket.

Top brand affinities include YouTube, Bollywood movies, Breaking news, with strongest over-indexing on YouTube (1.5× the country average).

Demographically, the Indo-Aryan languages audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

The typical Indo-Aryan languages fan in United Arab Emirates is more male, around 32.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for YouTube.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Indo-Aryan languages profile in United Arab Emirates.

Audience size
1.4M
in United Arab Emirates
Gender
9.5%
90.5% male
Age
32.0
average years
Country rank
#590
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indo-Aryan languages fans

9.5% are female, 90.5% are male, average age 32.0.

Fig. 02

Gender split

9.5%
Female
90.5%
Male
Demographic split for Indo-Aryan languages audience in United Arab Emirates
MetricValue
Female9.5%
Male90.5%
Average age32.0
Estimated audience size1,410,273
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Indo-Aryan languages audience in United Arab Emirates
Age bracketShare%
16-1919%
20-2947%
30-3922%
40-499%
50+3%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Indo-Aryan languages audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Indo-Aryan languages
CountryShare
India59.4%
Bangladesh9.0%
Saudi Arabia8.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indo-Aryan languages audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indo-Aryan languages audience
#·InterestCategoryAffinity×
01Squash (sport)Sports2.55×
02HerbalismHealth2.24×
03Breaking newsMovies & TV2.23×
04BoxingSports2.17×
05Cricket World CupSports2.09×
06Life insuranceBusiness & Career2.05×
07Mineral waterFood & Beverages1.91×
08Virtual private networkTechnology & Electronics1.90×
09Bollywood moviesMovies & TV1.88×
10Dance musicMusic & Radio1.82×
114K resolutionTechnology & Electronics1.78×
12WWESports1.76×
13Visa Inc.Business & Career1.75×
14Action moviesMovies & TV1.61×
15Drama moviesMovies & TV1.56×
16CricketSports1.55×
17Street foodFood & Beverages1.53×
18TV game showsMovies & TV1.53×
19CNNMovies & TV1.51×
20YouTubeMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indo-Aryan languages audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Indo-Aryan languages audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.30×
Quality AwarenessPREMIUM1.27×
IndulgenceJOY1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Indo-Aryan languages audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.43×
DIY MentalityTHRILL0.45×
Design AffinityPREMIUM0.53×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Indo-Aryan languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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