A data profile of the people who buy, follow and care about Drama movies in United Arab Emirates — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 3,302,834 people in United Arab Emirates.
The average Drama movies fan in United Arab Emirates is 34.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mathrubhumi, Malayala Manorama, Manorama Online, with strongest over-indexing on Mathrubhumi (1.54× the country average).
Demographically, the Drama movies audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Drama movies fan in United Arab Emirates is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Mathrubhumi.
The key figures that characterise the Drama movies profile in United Arab Emirates.
30.6% are female, 69.4% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 30.6% |
| Male | 69.4% |
| Average age | 34.9 |
| Estimated audience size | 3,302,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Drama movies audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~80K | 1.06× | |
| 02 | Emirate of Abu Dhabi | ~1.5M | 1.01× | |
| 03 | Ras Al Khaimah | ~200K | 0.99× | |
| 04 | Emirate of Ajman | ~300K | 0.98× | |
| 05 | Emirate of Sharjah | ~700K | 0.96× | |
| 06 | Dubai | ~2M | 0.81× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Swabi | Travel & Leisure | 1.95× | ||
| 02 | Kohat | Travel & Leisure | 1.87× | ||
| 03 | Geo News Urdu | Movies & TV | 1.85× | ||
| 04 | Indo-Iranian languages | Politics & Society | 1.77× | ||
| 05 | ARY News | Movies & TV | 1.75× | ||
| 06 | Prime Minister of Pakistan | Politics & Society | 1.69× | ||
| 07 | Iranian languages | Politics & Society | 1.68× | ||
| 08 | Afghanistan national cricket team | Sports | 1.61× | ||
| 09 | Pakistan national cricket team | Sports | 1.59× | ||
| 10 | Daily Pakistan | News | 1.59× | ||
| 11 | Malayala Manorama | News | 1.58× | ||
| 12 | Madhyamam Daily | News | 1.58× | ||
| 13 | Kovalam | Travel & Leisure | 1.58× | ||
| 14 | Manorama Online | News | 1.57× | ||
| 15 | Indo-Aryan languages | Politics & Society | 1.56× | ||
| 16 | Pakistan Standard Time | Topic | 1.56× | ||
| 17 | Manorama News | Movies & TV | 1.55× | ||
| 18 | Mathrubhumi | News | 1.54× | ||
| 19 | Kashmir | Fashion & Accessoires | 1.53× | ||
| 20 | Tawhid | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Patriotism | CONSERVATISM | 0.85× |
Drama movies has an estimated audience of 3,302,834 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
30.6% of Drama movies fans are female, 69.4% are male, with an average age of 34.9 years.
Drama movies fans show strongest brand affinity for Mathrubhumi (1.54×), Malayala Manorama (1.58×), and Manorama Online (1.57×) over the country average.
Drama movies fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Malayala Manorama (1.58×), Manorama Online (1.57×), Pakistan national cricket team (1.59×), and Indo-Aryan languages (1.56×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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