Rascasse Audience Intelligence

Drama movies Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Drama movies in United Arab Emirates — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 3,302,834 people in United Arab Emirates.

#3among Movie genre in United Arab Emirates
#83among Topic in United Arab Emirates
#9in Movies & TV

The average Drama movies fan in United Arab Emirates is 34.9 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Mathrubhumi, Malayala Manorama, Manorama Online, with strongest over-indexing on Mathrubhumi (1.54× the country average).

Demographically, the Drama movies audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Drama movies fan in United Arab Emirates is more male, around 34.9 years old, with strong Patriotism tendencies and a notable affinity for Mathrubhumi.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Drama movies profile in United Arab Emirates.

Audience size
3.3M
in United Arab Emirates
Gender
30.6%
69.4% male
Age
34.9
average years
Country rank
#126
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+222%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drama movies fans

30.6% are female, 69.4% are male, average age 34.9.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Drama movies audience in United Arab Emirates
MetricValue
Female30.6%
Male69.4%
Average age34.9
Estimated audience size3,302,834
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Drama movies audience in United Arab Emirates
Age bracketShare%
16-1916%
20-2936%
30-3929%
40-4914%
50+6%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Drama movies audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Drama movies
CountryShare
United States17.2%
China7.0%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drama movies audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Drama movies fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Fujairah~80K1.06×
02Emirate of Abu Dhabi~1.5M1.01×
03Ras Al Khaimah~200K0.99×
04Emirate of Ajman~300K0.98×
05Emirate of Sharjah~700K0.96×
06Dubai~2M0.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drama movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drama movies audience
#·InterestCategoryAffinity×
01SwabiTravel & Leisure1.95×
02KohatTravel & Leisure1.87×
03Geo News UrduMovies & TV1.85×
04Indo-Iranian languagesPolitics & Society1.77×
05ARY NewsMovies & TV1.75×
06Prime Minister of PakistanPolitics & Society1.69×
07Iranian languagesPolitics & Society1.68×
08Afghanistan national cricket teamSports1.61×
09Pakistan national cricket teamSports1.59×
10Daily PakistanNews1.59×
11Malayala ManoramaNews1.58×
12Madhyamam DailyNews1.58×
13KovalamTravel & Leisure1.58×
14Manorama OnlineNews1.57×
15Indo-Aryan languagesPolitics & Society1.56×
16Pakistan Standard TimeTopic1.56×
17Manorama NewsMovies & TV1.55×
18MathrubhumiNews1.54×
19KashmirFashion & Accessoires1.53×
20TawhidPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drama movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Drama movies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.83×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Drama movies audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.83×
PatriotismCONSERVATISM0.85×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Drama movies have in United Arab Emirates?

Drama movies has an estimated audience of 3,302,834 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Drama movies fans?

30.6% of Drama movies fans are female, 69.4% are male, with an average age of 34.9 years.

03

Which brands do Drama movies fans like most?

Drama movies fans show strongest brand affinity for Mathrubhumi (1.54×), Malayala Manorama (1.58×), and Manorama Online (1.57×) over the country average.

04

Where do Drama movies fans live in United Arab Emirates?

Drama movies fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Drama movies fans also like?

Beyond Drama movies itself, the audience over-indexes on Malayala Manorama (1.58×), Manorama Online (1.57×), Pakistan national cricket team (1.59×), and Indo-Aryan languages (1.56×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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