A data profile of the people who buy, follow and care about Mathrubhumi in United Arab Emirates — modelled from more than twelve digital signal sources. Mathrubhumi has an estimated audience of 3,996,612 people in United Arab Emirates.
The average Mathrubhumi fan in United Arab Emirates is 38.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Online newspaper, FIFA World Cup, Buddhism, with strongest over-indexing on Online newspaper (4.56× the country average).
Demographically, the Mathrubhumi audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Mathrubhumi fan in United Arab Emirates is more male, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Mathrubhumi profile in United Arab Emirates.
14.7% are female, 85.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 38.2 |
| Estimated audience size | 3,996,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 33% | |
| 30-39 | 34% | |
| 40-49 | 22% | |
| 50+ | 7% |
of the worldwide Mathrubhumi audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 42.9% |
| United Arab Emirates | 25.0% |
| Qatar | 5.0% |
Where the Mathrubhumi audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Sharjah | ~1M | 1.29× | |
| 02 | Emirate of Abu Dhabi | ~2M | 1.17× | |
| 03 | Dubai | ~2.5M | 0.91× | |
| 04 | Emirate of Ajman | ~400K | 0.90× | |
| 05 | Ras Al Khaimah | ~200K | 0.90× | |
| 06 | Fujairah | ~80K | 0.84× |
The strongest cross-interests of the Mathrubhumi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online newspaper | News | 4.56× | ||
| 02 | Judaism | Politics & Society | 4.45× | ||
| 03 | Film festival | Movies & TV | 4.36× | ||
| 04 | Home automation | Technology & Electronics | 4.29× | ||
| 05 | Low-cost carrier | Travel & Leisure | 3.72× | ||
| 06 | Ayurveda | Health | 3.38× | ||
| 07 | Buddhism | Health | 3.29× | ||
| 08 | Internet & Social Media | 2.63× | |||
| 09 | Hinduism | Politics & Society | 2.47× | ||
| 10 | Smart device | Technology & Electronics | 2.45× | ||
| 11 | Vehicle insurance | Cars & Mobility | 2.43× | ||
| 12 | Digital photography | Business & Career | 2.14× | ||
| 13 | Radio | Technology & Electronics | 2.05× | ||
| 14 | Hypermarket | Shopping | 1.88× | ||
| 15 | Telecommunication | Technology & Electronics | 1.64× | ||
| 16 | Documentary movies | Movies & TV | 1.63× | ||
| 17 | SUVs | Cars & Mobility | 1.55× | ||
| 18 | Bollywood movies | Movies & TV | 1.54× | ||
| 19 | Drama movies | Movies & TV | 1.54× | ||
| 20 | FIFA World Cup | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.56× | |
| Spirituality | BALANCE | 2.28× | |
| Community Orientation | OPEN | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.56× | |
| DIY Mentality | THRILL | 0.60× | |
| Design Affinity | PREMIUM | 0.60× |
Mathrubhumi has an estimated audience of 3,996,612 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
14.7% of Mathrubhumi fans are female, 85.3% are male, with an average age of 38.2 years.
Mathrubhumi fans show strongest brand affinity for Online newspaper (4.56×), FIFA World Cup (1.53×), and Buddhism (3.29×) over the country average.
Mathrubhumi fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~2M), and Emirate of Sharjah (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Mathrubhumi itself, the audience over-indexes on FIFA World Cup (1.53×), Buddhism (3.29×), Radio (2.05×), and Judaism (4.45×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Mathrubhumi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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