A data profile of the people who buy, follow and care about Radio in United Arab Emirates — modelled from more than twelve digital signal sources. Radio has an estimated audience of 2,437,835 people in United Arab Emirates.
The average Radio fan in United Arab Emirates is 35.9 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Mathrubhumi, Manorama Online, Malayala Manorama, with strongest over-indexing on Mathrubhumi (2.05× the country average).
Demographically, the Radio audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Radio fan in United Arab Emirates is more male, around 35.9 years old, with strong Social Media Usage tendencies and a notable affinity for Mathrubhumi.
The key figures that characterise the Radio profile in United Arab Emirates.
23.1% are female, 76.9% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 35.9 |
| Estimated audience size | 2,437,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 35% | |
| 30-39 | 31% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Radio audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~1M | 1.13× | |
| 02 | Emirate of Sharjah | ~600K | 1.11× | |
| 03 | Dubai | ~2M | 1.00× | |
| 04 | Emirate of Ajman | ~200K | 0.96× | |
| 05 | Fujairah | ~60K | 0.95× | |
| 06 | Ras Al Khaimah | ~100K | 0.94× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast journalism | Movies & TV | 2.87× | ||
| 02 | Communication studies | Business & Career | 2.53× | ||
| 03 | Public opinion | Politics & Society | 2.38× | ||
| 04 | Madhyamam Daily | News | 2.31× | ||
| 05 | Punjab, Pakistan | Travel & Leisure | 2.31× | ||
| 06 | Manorama Online | News | 2.14× | ||
| 07 | Hindustani language | Politics & Society | 2.09× | ||
| 08 | Pakistan national cricket team | Sports | 2.06× | ||
| 09 | Mathrubhumi | News | 2.05× | ||
| 10 | Malayala Manorama | News | 2.04× | ||
| 11 | Afghanistan | Travel & Leisure | 1.97× | ||
| 12 | Tamil cinema | Movies & TV | 1.81× | ||
| 13 | News broadcasting | Business & Career | 1.76× | ||
| 14 | Broadcasting | Movies & TV | 1.76× | ||
| 15 | Digital media | Business & Career | 1.66× | ||
| 16 | Short film | Movies & TV | 1.66× | ||
| 17 | Asia Cup | Sports | 1.62× | ||
| 18 | Popular culture | Arts & Culture | 1.62× | ||
| 19 | Cinema of India | Movies & TV | 1.58× | ||
| 20 | Breaking news | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.53× | |
| Patriotism | CONSERVATISM | 0.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.40× | |
| Social Media Usage | JOY | 0.53× |
Radio has an estimated audience of 2,437,835 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
23.1% of Radio fans are female, 76.9% are male, with an average age of 35.9 years.
Radio fans show strongest brand affinity for Mathrubhumi (2.05×), Manorama Online (2.14×), and Malayala Manorama (2.04×) over the country average.
Radio fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Manorama Online (2.14×), Malayala Manorama (2.04×), Asia Cup (1.62×), and News broadcasting (1.76×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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