Rascasse Audience Intelligence

Pakistan national cricket team Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Pakistan national cricket team in United Arab Emirates — modelled from more than twelve digital signal sources. Pakistan national cricket team has an estimated audience of 2,399,859 people in United Arab Emirates.

#3among Cricket in United Arab Emirates
#3among Team in United Arab Emirates
#17in Sports

The average Pakistan national cricket team fan in United Arab Emirates is 35.0 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Cricbuzz, India national cricket team, Indian Premier League, with strongest over-indexing on Cricbuzz (6.1× the country average).

Demographically, the Pakistan national cricket team audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Family Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Pakistan national cricket team fan in United Arab Emirates is more male, around 35.0 years old, with strong Family Orientation tendencies and a notable affinity for Cricbuzz.

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Pakistan national cricket team profile in United Arab Emirates.

Audience size
2.4M
in United Arab Emirates
Gender
21.6%
78.4% male
Age
35.0
average years
Country rank
#253
Team in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pakistan national cricket team fans

21.6% are female, 78.4% are male, average age 35.0.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Pakistan national cricket team audience in United Arab Emirates
MetricValue
Female21.6%
Male78.4%
Average age35.0
Estimated audience size2,399,859
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Pakistan national cricket team audience in United Arab Emirates
Age bracketShare%
16-1914%
20-2937%
30-3929%
40-4914%
50+5%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Pakistan national cricket team audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Pakistan national cricket team
CountryShare
India31.9%
Pakistan19.7%
Saudi Arabia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pakistan national cricket team audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Pakistan national cricket team fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Emirate of Sharjah~600K1.15×
02Emirate of Ajman~300K1.14×
03Fujairah~60K1.11×
04Ras Al Khaimah~100K0.94×
05Emirate of Abu Dhabi~900K0.93×
06Dubai~1.5M0.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pakistan national cricket team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pakistan national cricket team audience
#·InterestCategoryAffinity×
01CricbuzzSports6.10×
02IPL CricketSports5.69×
03England cricket teamSports4.12×
04Big Bash LeagueSports4.11×
05PokerGames3.56×
06BSE SENSEXBusiness & Career3.53×
07STAR SportsMovies & TV3.52×
08Rajasthan RoyalsSports2.86×
09Pakistan Super LeagueSports2.84×
10Bangladesh national cricket teamSports2.70×
11Kolkata Knight RidersSports2.56×
12Option (finance)Business & Career2.53×
13Chennai Super KingsSports2.42×
14India national cricket teamSports2.33×
15Punjab, PakistanTravel & Leisure2.09×
16Indian Premier LeagueSports1.95×
17Tamil cinemaMovies & TV1.68×
18CricketSports1.63×
19UrduPolitics & Society1.57×
20Cinema of IndiaMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pakistan national cricket team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Pakistan national cricket team audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.46×
Social Media UsageJOY0.83×
TravellingTHRILL0.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Pakistan national cricket team audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.63×
Design AffinityPREMIUM0.75×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Pakistan national cricket team have in United Arab Emirates?

Pakistan national cricket team has an estimated audience of 2,399,859 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Pakistan national cricket team fans?

21.6% of Pakistan national cricket team fans are female, 78.4% are male, with an average age of 35.0 years.

03

Which brands do Pakistan national cricket team fans like most?

Pakistan national cricket team fans show strongest brand affinity for Cricbuzz (6.1×), India national cricket team (2.33×), and Indian Premier League (1.95×) over the country average.

04

Where do Pakistan national cricket team fans live in United Arab Emirates?

Pakistan national cricket team fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~900K), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pakistan national cricket team fans also like?

Beyond Pakistan national cricket team itself, the audience over-indexes on India national cricket team (2.33×), Indian Premier League (1.95×), Cricket (1.63×), and England cricket team (4.12×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Pakistan national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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