Rascasse Audience Intelligence

India national cricket team Audience in United Arab Emirates

A data profile of the people who buy, follow and care about India national cricket team in United Arab Emirates — modelled from more than twelve digital signal sources. India national cricket team has an estimated audience of 3,106,078 people in United Arab Emirates.

#1among Cricket in United Arab Emirates
#1among Team in United Arab Emirates
#12in Sports

The average India national cricket team fan in United Arab Emirates is 34.5 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Cricbuzz, Indian Premier League, Pakistan national cricket team, with strongest over-indexing on Cricbuzz (7.69× the country average).

Demographically, the India national cricket team audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical India national cricket team fan in United Arab Emirates is more male, around 34.5 years old, with strong Family Orientation tendencies and a notable affinity for Cricbuzz.

Category: Sports · Type: Team · Subtype: Cricket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the India national cricket team profile in United Arab Emirates.

Audience size
3.1M
in United Arab Emirates
Gender
23.3%
76.7% male
Age
34.5
average years
Country rank
#147
Team in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of India national cricket team fans

23.3% are female, 76.7% are male, average age 34.5.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for India national cricket team audience in United Arab Emirates
MetricValue
Female23.3%
Male76.7%
Average age34.5
Estimated audience size3,106,078
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the India national cricket team audience in United Arab Emirates
Age bracketShare%
16-1915%
20-2938%
30-3928%
40-4914%
50+5%
Fig. 04

Worldwide distribution

3.3%

of the worldwide India national cricket team audience comes from United Arab Emirates.

Worldwide audience distribution share by country for India national cricket team
CountryShare
India68.6%
United States3.8%
United Arab Emirates3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the India national cricket team audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

India national cricket team fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~200K1.10×
02Emirate of Ajman~300K1.06×
03Fujairah~80K1.00×
04Emirate of Abu Dhabi~1.5M0.99×
05Emirate of Sharjah~700K0.98×
06Dubai~2M0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the India national cricket team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for India national cricket team audience
#·InterestCategoryAffinity×
01IPL CricketSports7.80×
02CricbuzzSports7.69×
03Big Bash LeagueSports5.46×
04STAR SportsMovies & TV4.90×
05England cricket teamSports4.40×
06Rajasthan RoyalsSports4.36×
07Royal Challengers BangaloreSports4.27×
08PokerGames4.22×
09Virat KohliSports3.81×
10Kolkata Knight RidersSports3.79×
11Chennai Super KingsSports3.56×
12Cricket World CupSports3.23×
13Telugu languagePolitics & Society2.91×
14Indian Premier LeagueSports2.90×
15Bangladesh national cricket teamSports2.89×
16Pakistan national cricket teamSports2.45×
17FlipkartShopping2.07×
18Tamil cinemaMovies & TV2.00×
19Cinema of IndiaMovies & TV1.81×
20CricketSports1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the India national cricket team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by India national cricket team audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.24×
Convenience OrientationPREMIUM0.95×
TravellingTHRILL0.87×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by India national cricket team audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
Need for SecurityCONSERVATISM0.69×
Social Media UsageJOY0.79×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does India national cricket team have in United Arab Emirates?

India national cricket team has an estimated audience of 3,106,078 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of India national cricket team fans?

23.3% of India national cricket team fans are female, 76.7% are male, with an average age of 34.5 years.

03

Which brands do India national cricket team fans like most?

India national cricket team fans show strongest brand affinity for Cricbuzz (7.69×), Indian Premier League (2.9×), and Pakistan national cricket team (2.45×) over the country average.

04

Where do India national cricket team fans live in United Arab Emirates?

India national cricket team fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do India national cricket team fans also like?

Beyond India national cricket team itself, the audience over-indexes on Indian Premier League (2.9×), Pakistan national cricket team (2.45×), Rajasthan Royals (4.36×), and Chennai Super Kings (3.56×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for India national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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