A data profile of the people who buy, follow and care about Flipkart in United Arab Emirates — modelled from more than twelve digital signal sources. Flipkart has an estimated audience of 1,555,344 people in United Arab Emirates.
The average Flipkart fan in United Arab Emirates is 33.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Cricbuzz, Telugu language, Actor Vijay, with strongest over-indexing on Cricbuzz (6.05× the country average).
Demographically, the Flipkart audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Flipkart fan in United Arab Emirates is more male, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Cricbuzz.
The key figures that characterise the Flipkart profile in United Arab Emirates.
31.5% are female, 68.5% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 33.0 |
| Estimated audience size | 1,555,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 43% | |
| 30-39 | 24% | |
| 40-49 | 11% | |
| 50+ | 4% |
of the worldwide Flipkart audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 55.6% |
| United States | 8.3% |
| United Arab Emirates | 3.5% |
Where the Flipkart audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~100K | 1.18× | |
| 02 | Emirate of Abu Dhabi | ~700K | 1.10× | |
| 03 | Emirate of Ajman | ~200K | 0.97× | |
| 04 | Emirate of Sharjah | ~300K | 0.92× | |
| 05 | Fujairah | ~30K | 0.92× | |
| 06 | Dubai | ~1M | 0.91× |
The strongest cross-interests of the Flipkart audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Actor Vijay | Movies & TV | 7.76× | ||
| 02 | Cricbuzz | Sports | 6.05× | ||
| 03 | Uppada Sarees | Fashion & Accessoires | 5.59× | ||
| 04 | Telugu language | Politics & Society | 5.30× | ||
| 05 | Poker | Games | 4.81× | ||
| 06 | Sari-sari store | Shopping | 4.74× | ||
| 07 | Indian wedding clothes | Fashion & Accessoires | 4.30× | ||
| 08 | Linen | Fashion & Accessoires | 4.18× | ||
| 09 | Telangana | Travel & Leisure | 4.08× | ||
| 10 | Sari | Fashion & Accessoires | 3.58× | ||
| 11 | Kochi | Travel & Leisure | 3.49× | ||
| 12 | Chennai | Travel & Leisure | 3.41× | ||
| 13 | Shalwar kameez | Fashion & Accessoires | 3.32× | ||
| 14 | Thiruvananthapuram | Travel & Leisure | 3.23× | ||
| 15 | Russia | Travel & Leisure | 3.06× | ||
| 16 | Tamil language | Politics & Society | 2.84× | ||
| 17 | Cotton | Fashion & Accessoires | 2.83× | ||
| 18 | Malayalam | Politics & Society | 2.66× | ||
| 19 | Tamil cinema | Movies & TV | 2.46× | ||
| 20 | Iran | Travel & Leisure | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.67× | |
| Travelling | THRILL | 1.14× | |
| Convenience Orientation | PREMIUM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Design Affinity | PREMIUM | 0.83× |
Flipkart has an estimated audience of 1,555,344 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.5% of Flipkart fans are female, 68.5% are male, with an average age of 33.0 years.
Flipkart fans show strongest brand affinity for Cricbuzz (6.05×), Telugu language (5.3×), and Actor Vijay (7.76×) over the country average.
Flipkart fans in United Arab Emirates are most concentrated in Dubai (reach ~1M), Emirate of Abu Dhabi (reach ~700K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Flipkart itself, the audience over-indexes on Telugu language (5.3×), Actor Vijay (7.76×), Sari (3.58×), and Linen (4.18×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Flipkart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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