A data profile of the people who buy, follow and care about Malayalam in United Arab Emirates — modelled from more than twelve digital signal sources. Malayalam has an estimated audience of 1,441,981 people in United Arab Emirates.
The average Malayalam fan in United Arab Emirates is 36.4 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Indian Premier League, Chennai, Flipkart, with strongest over-indexing on Indian Premier League (2.05× the country average).
Demographically, the Malayalam audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Spirituality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Malayalam fan in United Arab Emirates is more male, around 36.4 years old, with strong Spirituality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Malayalam profile in United Arab Emirates.
19.0% are female, 81.0% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 36.4 |
| Estimated audience size | 1,441,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 35% | |
| 30-39 | 30% | |
| 40-49 | 18% | |
| 50+ | 6% |
of the worldwide Malayalam audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 54.8% |
| United Arab Emirates | 8.4% |
| Saudi Arabia | 4.8% |
Where the Malayalam audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~90K | 1.24× | |
| 02 | Emirate of Ajman | ~200K | 1.09× | |
| 03 | Fujairah | ~40K | 1.09× | |
| 04 | Emirate of Sharjah | ~300K | 0.98× | |
| 05 | Emirate of Abu Dhabi | ~500K | 0.84× | |
| 06 | Dubai | ~700K | 0.68× |
The strongest cross-interests of the Malayalam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Film festival | Movies & TV | 3.26× | ||
| 02 | Chennai | Travel & Leisure | 3.14× | ||
| 03 | Judaism | Politics & Society | 2.83× | ||
| 04 | Buddhism | Health | 2.79× | ||
| 05 | Flipkart | Shopping | 2.66× | ||
| 06 | Chennai Super Kings | Sports | 2.44× | ||
| 07 | Breakfast television | Movies & TV | 2.26× | ||
| 08 | Hinduism | Politics & Society | 2.21× | ||
| 09 | Online newspaper | News | 2.16× | ||
| 10 | Indian Premier League | Sports | 2.05× | ||
| 11 | Digital photography | Business & Career | 2.02× | ||
| 12 | Headphones | Technology & Electronics | 2.01× | ||
| 13 | Smart device | Technology & Electronics | 1.99× | ||
| 14 | Air India | Travel & Leisure | 1.84× | ||
| 15 | Hindi | Politics & Society | 1.81× | ||
| 16 | Radio | Technology & Electronics | 1.79× | ||
| 17 | Bluetooth | Technology & Electronics | 1.72× | ||
| 18 | India national cricket team | Sports | 1.66× | ||
| 19 | Indeed.com | Business & Career | 1.56× | ||
| 20 | Movie theater | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.71× | |
| Career Orientation | POWER | 1.37× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| DIY Mentality | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Malayalam has an estimated audience of 1,441,981 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
19.0% of Malayalam fans are female, 81.0% are male, with an average age of 36.4 years.
Malayalam fans show strongest brand affinity for Indian Premier League (2.05×), Chennai (3.14×), and Flipkart (2.66×) over the country average.
Malayalam fans in United Arab Emirates are most concentrated in Dubai (reach ~700K), Emirate of Abu Dhabi (reach ~500K), and Emirate of Sharjah (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Malayalam itself, the audience over-indexes on Chennai (3.14×), Flipkart (2.66×), Online newspaper (2.16×), and India national cricket team (1.66×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Malayalam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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