A data profile of the people who buy, follow and care about Malayalam in India — modelled from more than twelve digital signal sources. Malayalam has an estimated audience of 9,443,432 people in India.
Malayalam has an estimated audience of 9,443,432 people in India. 31.4% are female, 68.6% are male, average age 31.2. Top brand affinities: Chennai Super Kings, Online newspaper, Chennai, Cash on delivery, Embroidery.
Top brand affinities include Chennai Super Kings, Online newspaper, Chennai, with strongest over-indexing on Chennai Super Kings (1.51× the country average).
Demographically, the Malayalam audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical Malayalam fan in India is more male, around 31.2 years old, with strong Spirituality tendencies and a notable affinity for Chennai Super Kings.
The key figures that characterise the Malayalam profile in India.
31.4% are female, 68.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 31.2 |
| Estimated audience size | 9,443,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Malayalam audience comes from India.
| Country | Share |
|---|---|
| India | 54.8% |
| United Arab Emirates | 8.4% |
| Saudi Arabia | 4.8% |
The strongest cross-interests of the Malayalam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Weaving | Fashion & Accessoires | 2.20× | ||
| 02 | Embroidery | Home & Garden | 2.19× | ||
| 03 | Videography | Internet & Social Media | 2.13× | ||
| 04 | England cricket team | Sports | 1.91× | ||
| 05 | Cash on delivery | Business & Career | 1.90× | ||
| 06 | Pakistan national cricket team | Sports | 1.90× | ||
| 07 | Buddhism | Health | 1.90× | ||
| 08 | Star Plus | Movies & TV | 1.87× | ||
| 09 | Wedding invitation | Home & Garden | 1.84× | ||
| 10 | Engagement ring | Fashion & Accessoires | 1.81× | ||
| 11 | Online newspaper | News | 1.78× | ||
| 12 | Big Bash League | Sports | 1.75× | ||
| 13 | Party dress | Fashion & Accessoires | 1.73× | ||
| 14 | Earring | Fashion & Accessoires | 1.71× | ||
| 15 | BSE SENSEX | Business & Career | 1.71× | ||
| 16 | Ranveer Singh | Movies & TV | 1.71× | ||
| 17 | Chennai | Travel & Leisure | 1.63× | ||
| 18 | Internet & Social Media | 1.54× | |||
| 19 | Chennai Super Kings | Sports | 1.51× | ||
| 20 | Kolkata Knight Riders | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.20× | |
| Indulgence | JOY | 1.24× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Malayalam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.