A data profile of the people who buy, follow and care about Indian Premier League in United Arab Emirates — modelled from more than twelve digital signal sources. Indian Premier League has an estimated audience of 2,914,094 people in United Arab Emirates.
The average Indian Premier League fan in United Arab Emirates is 34.2 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Rajasthan Royals, Chennai Super Kings, NDTV, with strongest over-indexing on Rajasthan Royals (3.4× the country average).
Demographically, the Indian Premier League audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Indian Premier League fan in United Arab Emirates is more male, around 34.2 years old, with strong Need for Security tendencies and a notable affinity for Rajasthan Royals.
The key figures that characterise the Indian Premier League profile in United Arab Emirates.
21.9% are female, 78.1% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 34.2 |
| Estimated audience size | 2,914,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 40% | |
| 30-39 | 28% | |
| 40-49 | 13% | |
| 50+ | 5% |
of the worldwide Indian Premier League audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 70.3% |
| United States | 3.0% |
| China | 2.9% |
Where the Indian Premier League audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Ajman | ~300K | 1.09× | |
| 02 | Emirate of Sharjah | ~700K | 1.07× | |
| 03 | Ras Al Khaimah | ~200K | 1.06× | |
| 04 | Emirate of Abu Dhabi | ~1M | 0.97× | |
| 05 | Fujairah | ~70K | 0.93× | |
| 06 | Dubai | ~2M | 0.88× |
The strongest cross-interests of the Indian Premier League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fantasy cricket | Sports | 4.03× | ||
| 02 | Options strategies | Business & Career | 3.93× | ||
| 03 | Big Bash League | Sports | 3.92× | ||
| 04 | STAR Sports | Movies & TV | 3.80× | ||
| 05 | Skype | Internet & Social Media | 3.42× | ||
| 06 | Rajasthan Royals | Sports | 3.40× | ||
| 07 | Royal Challengers Bangalore | Sports | 3.30× | ||
| 08 | NDTV | Movies & TV | 3.10× | ||
| 09 | England cricket team | Sports | 3.07× | ||
| 10 | Kolkata Knight Riders | Sports | 3.04× | ||
| 11 | Cricket World Cup | Sports | 2.93× | ||
| 12 | Chennai Super Kings | Sports | 2.90× | ||
| 13 | Thiruvananthapuram | Travel & Leisure | 2.43× | ||
| 14 | North India | Travel & Leisure | 2.23× | ||
| 15 | Malayalam | Politics & Society | 2.05× | ||
| 16 | Sari | Fashion & Accessoires | 1.97× | ||
| 17 | Shalwar kameez | Fashion & Accessoires | 1.95× | ||
| 18 | Tamil language | Politics & Society | 1.86× | ||
| 19 | Tamil cinema | Movies & TV | 1.85× | ||
| 20 | India national cricket team | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.00× | |
| Individualism | JOY | 0.94× | |
| Design Affinity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.71× |
Indian Premier League has an estimated audience of 2,914,094 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
21.9% of Indian Premier League fans are female, 78.1% are male, with an average age of 34.2 years.
Indian Premier League fans show strongest brand affinity for Rajasthan Royals (3.4×), Chennai Super Kings (2.9×), and NDTV (3.1×) over the country average.
Indian Premier League fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Indian Premier League itself, the audience over-indexes on Chennai Super Kings (2.9×), NDTV (3.1×), India national cricket team (1.58×), and Cricket World Cup (2.93×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Indian Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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