A data profile of the people who buy, follow and care about Cricket in United Arab Emirates — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 3,187,996 people in United Arab Emirates.
The average Cricket fan in United Arab Emirates is 34.0 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Pakistan national cricket team, Malayala Manorama, Cricbuzz, with strongest over-indexing on Pakistan national cricket team (2.18× the country average).
Demographically, the Cricket audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Cricket fan in United Arab Emirates is more male, around 34.0 years old, with strong Patriotism tendencies and a notable affinity for Pakistan national cricket team.
The key figures that characterise the Cricket profile in United Arab Emirates.
20.6% are female, 79.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 34.0 |
| Estimated audience size | 3,187,996 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 38% | |
| 30-39 | 27% | |
| 40-49 | 12% | |
| 50+ | 5% |
of the worldwide Cricket audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| India | 27.1% |
| United States | 11.3% |
| United Kingdom | 9.0% |
Where the Cricket audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~200K | 1.05× | |
| 02 | Fujairah | ~80K | 1.05× | |
| 03 | Emirate of Ajman | ~300K | 1.02× | |
| 04 | Emirate of Abu Dhabi | ~1.5M | 1.00× | |
| 05 | Emirate of Sharjah | ~700K | 0.98× | |
| 06 | Dubai | ~2M | 0.90× |
The strongest cross-interests of the Cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Khyber Pakhtunkhwa | Travel & Leisure | 2.52× | ||
| 02 | Geo News Urdu | Movies & TV | 2.38× | ||
| 03 | Peshawar | Travel & Leisure | 2.33× | ||
| 04 | ARY News | Movies & TV | 2.29× | ||
| 05 | Prime Minister of Pakistan | Politics & Society | 2.25× | ||
| 06 | Daily Pakistan | News | 2.23× | ||
| 07 | Pakistan national cricket team | Sports | 2.18× | ||
| 08 | Punjab, Pakistan | Travel & Leisure | 2.04× | ||
| 09 | Bangladesh national cricket team | Sports | 1.82× | ||
| 10 | North India | Travel & Leisure | 1.79× | ||
| 11 | Hindustani language | Politics & Society | 1.76× | ||
| 12 | Karachi | Travel & Leisure | 1.60× | ||
| 13 | Afghanistan | Travel & Leisure | 1.58× | ||
| 14 | Cricbuzz | Sports | 1.56× | ||
| 15 | Islamabad | Travel & Leisure | 1.56× | ||
| 16 | Indo-Aryan languages | Politics & Society | 1.55× | ||
| 17 | Lahore | Travel & Leisure | 1.55× | ||
| 18 | Malayala Manorama | News | 1.54× | ||
| 19 | South India | Travel & Leisure | 1.51× | ||
| 20 | States and union territories of India | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.31× | |
| Patriotism | CONSERVATISM | 0.80× |
Cricket has an estimated audience of 3,187,996 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
20.6% of Cricket fans are female, 79.4% are male, with an average age of 34.0 years.
Cricket fans show strongest brand affinity for Pakistan national cricket team (2.18×), Malayala Manorama (1.54×), and Cricbuzz (1.56×) over the country average.
Cricket fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1.5M), and Emirate of Sharjah (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cricket itself, the audience over-indexes on Malayala Manorama (1.54×), Cricbuzz (1.56×), Khyber Pakhtunkhwa (2.52×), and Punjab, Pakistan (2.04×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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