A data profile of the people who buy, follow and care about Cricket in Australia — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 5,229,051 people in Australia.
The average Cricket fan in Australia is 41.7 years old, more male, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include Cricket Australia, Australia national cricket team, Cricket clothing and equipment, with strongest over-indexing on Cricket Australia (1.58× the country average).
Demographically, the Cricket audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Cricket fan in Australia is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Cricket Australia.
The key figures that characterise the Cricket profile in Australia.
41.6% are female, 58.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 41.7 |
| Estimated audience size | 5,229,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Cricket audience comes from Australia.
| Country | Share |
|---|---|
| India | 27.1% |
| United States | 11.3% |
| United Kingdom | 9.0% |
Where the Cricket audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~500K | 1.19× | |
| 02 | Western Australia | ~700K | 1.14× | |
| 03 | Victoria | ~1.5M | 1.09× | |
| 04 | Tasmania | ~100K | 1.04× | |
| 05 | Australian Capital Territory | ~100K | 1.01× | |
| 06 | New South Wales | ~1.5M | 0.90× | |
| 07 | Queensland | ~1M | 0.85× | |
| 08 | Northern Territory | ~40K | 0.79× |
The strongest cross-interests of the Cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aaj Tak | Movies & TV | 1.74× | ||
| 02 | David Warner (cricketer) | Sports | 1.65× | ||
| 03 | Ricky Ponting | Sports | 1.62× | ||
| 04 | The Ashes | Sports | 1.60× | ||
| 05 | Cricket Australia | Sports | 1.58× | ||
| 06 | Wicket | Sports | 1.58× | ||
| 07 | Royal Challengers Bangalore | Sports | 1.58× | ||
| 08 | Chennai Super Kings | Sports | 1.57× | ||
| 09 | The Indian Express | News | 1.57× | ||
| 10 | England cricket team | Sports | 1.56× | ||
| 11 | Prothom Alo | News | 1.56× | ||
| 12 | NDTV | Movies & TV | 1.56× | ||
| 13 | ICC - International Cricket Council | Sports | 1.55× | ||
| 14 | Mumbai indian culture | Travel & Leisure | 1.55× | ||
| 15 | Cricket clothing and equipment | Sports | 1.54× | ||
| 16 | Big Bash League | Sports | 1.54× | ||
| 17 | Indo-Aryan languages | Politics & Society | 1.53× | ||
| 18 | Victoria cricket team | Sports | 1.53× | ||
| 19 | Zee TV | Movies & TV | 1.53× | ||
| 20 | Australia national cricket team | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Design Affinity | PREMIUM | 0.73× |
Cricket has an estimated audience of 5,229,051 people in Australia, concentrated in Victoria and New South Wales.
41.6% of Cricket fans are female, 58.4% are male, with an average age of 41.7 years.
Cricket fans show strongest brand affinity for Cricket Australia (1.58×), Australia national cricket team (1.52×), and Cricket clothing and equipment (1.54×) over the country average.
Cricket fans in Australia are most concentrated in Victoria (reach ~1.5M), New South Wales (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cricket itself, the audience over-indexes on Australia national cricket team (1.52×), Cricket clothing and equipment (1.54×), Big Bash League (1.54×), and England cricket team (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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