A data profile of the people who buy, follow and care about Cricket in South Africa — modelled from more than twelve digital signal sources. Cricket has an estimated audience of 1,492,516 people in South Africa.
Cricket has an estimated audience of 1,492,516 people in South Africa. 37.5% are female, 62.5% are male, average age 38.3. Top brand affinities: SA20, South Africa national cricket team, Zimbabwe national cricket team, Mainz, Harare.
Top brand affinities include SA20, South Africa national cricket team, Zimbabwe national cricket team, with strongest over-indexing on SA20 (1.85× the country average).
Demographically, the Cricket audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The typical Cricket fan in South Africa is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for SA20.
The key figures that characterise the Cricket profile in South Africa.
37.5% are female, 62.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 38.3 |
| Estimated audience size | 1,492,516 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Cricket audience comes from South Africa.
| Country | Share |
|---|---|
| India | 27.1% |
| United States | 11.3% |
| United Kingdom | 9.0% |
The strongest cross-interests of the Cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zimbabwe national cricket team | Sports | 3.39× | ||
| 02 | Jah Prayzah | Music & Radio | 2.98× | ||
| 03 | NewsDay-Zimbabwe | News | 2.73× | ||
| 04 | Daily Pakistan | News | 2.36× | ||
| 05 | Mainz | Travel & Leisure | 2.31× | ||
| 06 | Cricket clothing and equipment | Sports | 2.19× | ||
| 07 | South Africa national cricket team | Sports | 2.16× | ||
| 08 | Shona language | Politics & Society | 2.15× | ||
| 09 | Pakistan national cricket team | Sports | 2.11× | ||
| 10 | Wicket | Sports | 2.06× | ||
| 11 | Diaspora | Politics & Society | 1.90× | ||
| 12 | ICC - International Cricket Council | Sports | 1.89× | ||
| 13 | West Indies cricket team | Sports | 1.88× | ||
| 14 | SA20 | Sports | 1.85× | ||
| 15 | Harare | Travel & Leisure | 1.80× | ||
| 16 | Bob Dylan | Music & Radio | 1.79× | ||
| 17 | AB de Villiers | Sports | 1.74× | ||
| 18 | England cricket team | Sports | 1.69× | ||
| 19 | Zambezi | Travel & Leisure | 1.58× | ||
| 20 | Superleague Greece | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.69× | |
| Spirituality | BALANCE | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.35× | |
| Travelling | THRILL | 0.41× | |
| Spirituality | BALANCE | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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