A data profile of the people who buy, follow and care about Basketball in South Africa — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 1,986,305 people in South Africa.
Basketball has an estimated audience of 1,986,305 people in South Africa. 41.7% are female, 58.3% are male, average age 35.7. Top brand affinities: Denver Nuggets, Sparta Rotterdam, SC Cambuur, Jong PSV, Eredivisie.
Top brand affinities include Denver Nuggets, Sparta Rotterdam, SC Cambuur, with strongest over-indexing on Denver Nuggets (1.53× the country average).
Demographically, the Basketball audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Patriotism.
The typical Basketball fan in South Africa is more male, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Denver Nuggets.
The key figures that characterise the Basketball profile in South Africa.
41.7% are female, 58.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 35.7 |
| Estimated audience size | 1,986,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 18% |
of the worldwide Basketball audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | university maryland | Business & Career | 1.76× | ||
| 02 | Faux pas | Literature | 1.71× | ||
| 03 | Vince Carter | Sports | 1.65× | ||
| 04 | Sparta Rotterdam | Sports | 1.64× | ||
| 05 | SC Cambuur | Sports | 1.64× | ||
| 06 | Jong PSV | Sports | 1.64× | ||
| 07 | Eredivisie | Sports | 1.64× | ||
| 08 | FC Dordrecht | Sports | 1.64× | ||
| 09 | TOP Oss | Sports | 1.64× | ||
| 10 | Eerste Divisie | Sports | 1.64× | ||
| 11 | Jong FC Utrecht | Sports | 1.64× | ||
| 12 | FC Differdingen 03 | Sports | 1.64× | ||
| 13 | Excelsior Rotterdam | Sports | 1.64× | ||
| 14 | Helmond Sport | Sports | 1.64× | ||
| 15 | RAAL La Louvière | Sports | 1.64× | ||
| 16 | Jong AZ | Sports | 1.64× | ||
| 17 | SK Beveren | Sports | 1.64× | ||
| 18 | Mobutu Sese Seko | Politics & Society | 1.55× | ||
| 19 | Denver Nuggets | Sports | 1.53× | ||
| 20 | Blooper | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Patriotism | CONSERVATISM | 0.65× | |
| Social Media Usage | JOY | 0.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.45× | |
| Travelling | THRILL | 0.53× | |
| Social Media Usage | JOY | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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