A data profile of the people who buy, follow and care about Basketball in Poland — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 4,362,089 people in Poland.
Basketball has an estimated audience of 4,362,089 people in Poland. 44.9% are female, 55.1% are male, average age 36.2. Top brand affinities: Office 365, Uniqlo, Epilator, Macaulay Culkin, Ranch.
Top brand affinities include Office 365, Uniqlo, Epilator, with strongest over-indexing on Office 365 (1.57× the country average).
Demographically, the Basketball audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
The typical Basketball fan in Poland is more male, around 36.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Office 365.
The key figures that characterise the Basketball profile in Poland.
44.9% are female, 55.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 36.2 |
| Estimated audience size | 4,362,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Basketball audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ŁKS Łódź | Sports | 1.97× | ||
| 02 | Multi-level marketing | Business & Career | 1.84× | ||
| 03 | Stal Rzeszów | Sports | 1.76× | ||
| 04 | Major appliance | Home & Garden | 1.74× | ||
| 05 | Macaulay Culkin | Movies & TV | 1.72× | ||
| 06 | Jane Fonda | Movies & TV | 1.66× | ||
| 07 | Ranch | Travel & Leisure | 1.65× | ||
| 08 | Eau de toilette | Beauty & Wellness | 1.65× | ||
| 09 | Matt Damon | Movies & TV | 1.63× | ||
| 10 | Ice skate | Sports | 1.63× | ||
| 11 | Treadmill | Sports | 1.63× | ||
| 12 | Epilator | Beauty & Wellness | 1.62× | ||
| 13 | Office 365 | Technology & Electronics | 1.57× | ||
| 14 | Uniqlo | Shopping | 1.57× | ||
| 15 | Microsoft Teams | Technology & Electronics | 1.57× | ||
| 16 | Mahjong | Games | 1.56× | ||
| 17 | Miele | Home & Garden | 1.53× | ||
| 18 | Climbing shoe | Sports | 1.52× | ||
| 19 | Marc-André ter Stegen | Sports | 1.51× | ||
| 20 | Hugh Grant | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.16× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Quality Awareness | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.65× | |
| Travelling | THRILL | 0.71× | |
| Sustainability | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.