Rascasse Audience Intelligence

Soccer Audience in Poland

A data profile of the people who buy, follow and care about Soccer in Poland — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 7,678,436 people in Poland.

#1among Sport in Poland
#51among Topic in Poland
#9in Sports

Soccer has an estimated audience of 7,678,436 people in Poland. 44.9% are female, 55.1% are male, average age 37.3. Top brand affinities: Office 365, Epilator, Tablecloth, Macaulay Culkin, Demi Moore.

Top brand affinities include Office 365, Epilator, Tablecloth, with strongest over-indexing on Office 365 (1.84× the country average).

Demographically, the Soccer audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Individualism.

The typical Soccer fan in Poland is more male, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Office 365.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Soccer profile in Poland.

Audience size
7.7M
in Poland
Gender
44.9%
55.1% male
Age
37.3
average years
Country rank
#76
Topic in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

44.9% are female, 55.1% are male, average age 37.3.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Soccer audience in Poland
MetricValue
Female44.9%
Male55.1%
Average age37.3
Estimated audience size7,678,436
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Soccer audience in Poland
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4917%
50+16%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Soccer audience comes from Poland.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01CliqueKids & Family3.30×
02Najwyższy Czas!News2.42×
03MahjongGames2.06×
04EpilatorBeauty & Wellness2.02×
05Macaulay CulkinMovies & TV1.94×
06Office 365Technology & Electronics1.84×
07Microsoft TeamsTechnology & Electronics1.84×
08TableclothHome & Garden1.81×
09Big beatMusic & Radio1.80×
10RanchTravel & Leisure1.76×
11Hugh GrantMovies & TV1.72×
12Matt DamonMovies & TV1.70×
13Chopin (vodka)Food & Beverages1.66×
14Demi MooreMovies & TV1.58×
15Magnolia (film)Movies & TV1.58×
16Anna JantarMusic & Radio1.56×
17AutoScout24Cars & Mobility1.55×
18Ursula von der LeyenPolitics & Society1.52×
19Liam NeesonMovies & TV1.51×
20Sarah Jessica ParkerMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.13×
IndividualismJOY0.90×
Quality AwarenessPREMIUM0.89×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.46×
PatriotismCONSERVATISM0.46×
SustainabilityBALANCE0.53×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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