A data profile of the people who buy, follow and care about Office 365 in Poland — modelled from more than twelve digital signal sources. Office 365 has an estimated audience of 2,780,071 people in Poland.
Office 365 has an estimated audience of 2,780,071 people in Poland. 34.7% are female, 65.3% are male, average age 39.3. Top brand affinities: Selena Gomez, Rare Beauty, Percussion instrument, Crime film, Only Murders in the Building.
Top brand affinities include Selena Gomez, Rare Beauty, Percussion instrument, with strongest over-indexing on Selena Gomez (86.55× the country average).
Demographically, the Office 365 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
The typical Office 365 fan in Poland is more male, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Selena Gomez.
The key figures that characterise the Office 365 profile in Poland.
34.7% are female, 65.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 39.3 |
| Estimated audience size | 2,780,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Office 365 audience comes from Poland.
| Country | Share |
|---|---|
| United States | 7.0% |
| United Kingdom | 6.0% |
| Japan | 5.4% |
The strongest cross-interests of the Office 365 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selena Gomez | Movies & TV | 86.55× | ||
| 02 | Rare Beauty | Beauty & Wellness | 29.61× | ||
| 03 | The Walking Dead | Movies & TV | 26.56× | ||
| 04 | Only Murders in the Building | Movies & TV | 22.49× | ||
| 05 | Percussion instrument | Music & Radio | 16.14× | ||
| 06 | Dylan Minnette | Movies & TV | 13.52× | ||
| 07 | Red Bull MOBILE | Technology & Electronics | 11.82× | ||
| 08 | Violence prevention | Politics & Society | 9.98× | ||
| 09 | All Of Us Are Dead | Movies & TV | 9.61× | ||
| 10 | County of Tyrol | Travel & Leisure | 6.71× | ||
| 11 | Crime film | Movies & TV | 6.32× | ||
| 12 | Spider-Man | Movies & TV | 4.77× | ||
| 13 | Sky | Travel & Leisure | 4.77× | ||
| 14 | ipla | Movies & TV | 4.77× | ||
| 15 | Wonder Woman | Movies & TV | 4.77× | ||
| 16 | 1080i | Technology & Electronics | 3.96× | ||
| 17 | Soprano | Music & Radio | 3.96× | ||
| 18 | Lego Harry Potter | Movies & TV | 3.90× | ||
| 19 | TV comedies | Movies & TV | 2.89× | ||
| 20 | Jenna Ortega | Movies & TV | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.14× | |
| Urban Lifestyle | OPEN | 1.14× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Healthy Lifestyle | BALANCE | 1.06× | |
| Need for Security | CONSERVATISM | 1.09× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Office 365. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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