A data profile of the people who buy, follow and care about Microsoft in Poland — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 1,875,398 people in Poland.
Microsoft has an estimated audience of 1,875,398 people in Poland. 38.3% are female, 61.7% are male, average age 36.4. Top brand affinities: Office 365, Microsoft Teams, GitHub, MSN, MySQL.
Top brand affinities include Office 365, Microsoft Teams, GitHub, with strongest over-indexing on Office 365 (2.95× the country average).
Demographically, the Microsoft audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Microsoft fan in Poland is more male, around 36.4 years old, with strong Quality Awareness tendencies and a notable affinity for Office 365.
The key figures that characterise the Microsoft profile in Poland.
38.3% are female, 61.7% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 36.4 |
| Estimated audience size | 1,875,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Microsoft audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Office 365 | Technology & Electronics | 2.95× | ||
| 02 | Microsoft Teams | Technology & Electronics | 2.95× | ||
| 03 | Microsoft Word | Technology & Electronics | 2.88× | ||
| 04 | Shazam (service) | Music & Radio | 2.64× | ||
| 05 | MySQL | Technology & Electronics | 2.11× | ||
| 06 | AngularJS | Technology & Electronics | 2.00× | ||
| 07 | SQL | Technology & Electronics | 1.99× | ||
| 08 | GitHub | Internet & Social Media | 1.87× | ||
| 09 | Node.js | Technology & Electronics | 1.84× | ||
| 10 | Macaulay Culkin | Movies & TV | 1.79× | ||
| 11 | C (programming language) | Technology & Electronics | 1.78× | ||
| 12 | Industrial engineering | Business & Career | 1.75× | ||
| 13 | Epilator | Beauty & Wellness | 1.67× | ||
| 14 | MSN | News | 1.65× | ||
| 15 | Software developer | Technology & Electronics | 1.62× | ||
| 16 | Chopin (vodka) | Food & Beverages | 1.60× | ||
| 17 | Financial technology | Business & Career | 1.60× | ||
| 18 | Edison, New Jersey | Travel & Leisure | 1.56× | ||
| 19 | Python (programming language) | Technology & Electronics | 1.54× | ||
| 20 | Baldur's Gate 3 | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.37× | |
| Individualism | JOY | 1.02× | |
| Need for Security | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.50× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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