A data profile of the people who buy, follow and care about Microsoft in Australia — modelled from more than twelve digital signal sources. Microsoft has an estimated audience of 2,199,545 people in Australia.
The average Microsoft fan in Australia is 40.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include DVD, Blu-ray Disc, Microsoft Teams, with strongest over-indexing on DVD (1.81× the country average).
Demographically, the Microsoft audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Microsoft fan in Australia is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for DVD.
The key figures that characterise the Microsoft profile in Australia.
47.2% are female, 52.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 40.3 |
| Estimated audience size | 2,199,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Microsoft audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 8.7% |
| India | 4.8% |
Where the Microsoft audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.12× | |
| 02 | New South Wales | ~800K | 1.06× | |
| 03 | Western Australia | ~300K | 1.05× | |
| 04 | Victoria | ~700K | 1.02× | |
| 05 | South Australia | ~200K | 1.02× | |
| 06 | Australian Capital Territory | ~50K | 0.98× | |
| 07 | Tasmania | ~40K | 0.93× | |
| 08 | Northern Territory | ~20K | 0.84× |
The strongest cross-interests of the Microsoft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Word | Technology & Electronics | 2.08× | ||
| 02 | WordPerfect | Technology & Electronics | 2.08× | ||
| 03 | Garrett Hedlund | Movies & TV | 2.07× | ||
| 04 | Bill & Melinda Gates Foundation | Politics & Society | 2.04× | ||
| 05 | C (programming language) | Technology & Electronics | 1.99× | ||
| 06 | Blu-ray Disc | Technology & Electronics | 1.94× | ||
| 07 | Andrzej Sapkowski | Literature | 1.86× | ||
| 08 | DVD | Movies & TV | 1.81× | ||
| 09 | Microsoft PowerPoint | Technology & Electronics | 1.81× | ||
| 10 | Microsoft Excel | Technology & Electronics | 1.80× | ||
| 11 | AT&T | Technology & Electronics | 1.79× | ||
| 12 | Dell Inspiron | Technology & Electronics | 1.77× | ||
| 13 | Microsoft Teams | Technology & Electronics | 1.74× | ||
| 14 | Office 365 | Technology & Electronics | 1.74× | ||
| 15 | Microsoft Azure | Technology & Electronics | 1.71× | ||
| 16 | Microsoft Store | Technology & Electronics | 1.69× | ||
| 17 | Ava DuVernay | Movies & TV | 1.69× | ||
| 18 | Professional network service | Technology & Electronics | 1.65× | ||
| 19 | C++ | Technology & Electronics | 1.63× | ||
| 20 | Microsoft Surface | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.09× | |
| Social Media Usage | JOY | 1.01× | |
| Career Orientation | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Tradition | CONSERVATISM | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Microsoft's target market in Australia covers an estimated 2,199,545 people, concentrated in New South Wales and Victoria.
47.2% of the Microsoft audience are female, 52.8% are male, with an average age of 40.3 years.
Microsoft fans show strongest brand affinity for DVD (1.81×), Blu-ray Disc (1.94×), and Microsoft Teams (1.74×) over the country average.
Microsoft fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Microsoft itself, the audience over-indexes on Blu-ray Disc (1.94×), Microsoft Teams (1.74×), Office 365 (1.74×), and C++ (1.63×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Microsoft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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