A data profile of the people who buy, follow and care about DVD in Australia — modelled from more than twelve digital signal sources. DVD has an estimated audience of 2,043,642 people in Australia.
DVD has an estimated audience of 2,043,642 people in Australia. 53.8% are female, 46.2% are male, average age 40.9. Top brand affinities: EB Games, Wikipedia, Mixed martial arts, Jim Carrey, Microsoft.
Top brand affinities include EB Games, Wikipedia, Mixed martial arts, with strongest over-indexing on EB Games (2.82× the country average).
Demographically, the DVD audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical DVD fan in Australia is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for EB Games.
The key figures that characterise the DVD profile in Australia.
53.8% are female, 46.2% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.9 |
| Estimated audience size | 2,043,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide DVD audience comes from Australia.
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 7.1% |
| Germany | 4.1% |
The strongest cross-interests of the DVD audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EB Games | Games | 2.82× | ||
| 02 | Jim Carrey | Movies & TV | 2.82× | ||
| 03 | Google News | News | 2.82× | ||
| 04 | Alexandra Daddario | Movies & TV | 2.82× | ||
| 05 | Tom Hanks | Movies & TV | 2.82× | ||
| 06 | Emilia Clarke | Movies & TV | 2.82× | ||
| 07 | IGN | Movies & TV | 2.82× | ||
| 08 | Morgan Freeman | Movies & TV | 2.82× | ||
| 09 | Christian Bale | Movies & TV | 2.71× | ||
| 10 | Michael J. Fox | Movies & TV | 2.63× | ||
| 11 | Assassin's Creed | Games | 2.63× | ||
| 12 | Scarlett Johansson | Movies & TV | 2.59× | ||
| 13 | Liam Neeson | Movies & TV | 2.56× | ||
| 14 | Megan Fox | Movies & TV | 2.31× | ||
| 15 | Jason Momoa | Movies & TV | 2.17× | ||
| 16 | Wikipedia | Internet & Social Media | 1.97× | ||
| 17 | Omegle | Internet & Social Media | 1.96× | ||
| 18 | Microsoft | Technology & Electronics | 1.81× | ||
| 19 | Mixed martial arts | Sports | 1.68× | ||
| 20 | Red Rooster | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Need for Security | CONSERVATISM | 1.10× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for DVD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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