DVD Audience in United States

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DVD has an estimated audience of 23,495,025 people in United States. 54.6% are female, 45.4% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Israel, The Historian.

The average DVD fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the DVD audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of DVD fans

Demographic split for DVD audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.3
Estimated audience size23,495,025

Audience persona

The typical DVD fan in United States is balanced, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for DVD in United States
RegionReachAffinity
California3,297,7351.28×
Texas2,427,9981.2×
Florida1,710,1331.08×
New York1,496,3001.14×
Illinois833,2091.06×
Pennsylvania778,9550.98×
Ohio771,5941.07×
North Carolina725,6601.03×
Georgia709,3440.98×
New Jersey644,4991.08×
Virginia601,5771.05×
Michigan594,3330.97×
Washington528,2141.12×
Tennessee458,3230.97×
Massachusetts440,2240.95×
Arizona419,4930.87×
Indiana419,2340.98×
Maryland389,5360.96×
Missouri369,5020.98×
Louisiana366,0891.21×
Wisconsin332,9210.94×
Kentucky328,8081.12×
Minnesota328,6490.98×
South Carolina326,5790.92×
Nevada317,9701.4×
Colorado314,2590.85×
Alabama308,4540.94×
Oklahoma304,9011.17×
Oregon291,6721.08×
Utah235,1481.12×
Connecticut226,8280.96×
Arkansas191,4550.99×
Mississippi178,4380.92×
Iowa170,3200.88×
Kansas166,5930.9×
Nebraska132,3531.12×
New Mexico112,6660.96×
West Virginia105,6870.97×
Idaho101,3640.86×
Alaska99,7661.98×
Hawaii94,6710.94×
New Hampshire79,0120.85×
Maine78,5210.93×
Rhode Island67,5300.9×
Washington, District of Columbia59,8300.85×
Delaware56,1140.87×
Montana52,5370.81×
North Dakota43,3260.9×
South Dakota40,2940.74×
Vermont26,8230.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DVD audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.53×Technology & Electronics
Israel2.76×Travel & Leisure
The Historian16.48×Literature
Grinch3.52×Movies & TV
Eurail16.57×Cars & Mobility
JibJab4.32×Internet & Social Media
Home staging3.9×Home & Garden
Grammarly3.26×Business & Career
Captain America (1990 film)3.1×Movies & TV
Jezebel (film)4.49×Movies & TV
Google Photos1.53×Technology & Electronics
Parral, Chihuahua8.99×Travel & Leisure
Goop3.03×Internet & Social Media
Wok3.63×Food & Beverages
Vocal harmony2.47×Music & Radio
Staycation1.65×Home & Garden
Jesse Plemons1.72×Movies & TV
Wikia1.64×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DVD audience
TraitClusterScore
Need for SecurityCONSERVATISM1.15
PatriotismCONSERVATISM1.14
ExtroversionTHRILL1.07
SpiritualityBALANCE1.02
Early Adopter MentalityPOWER0.97
Social Media UsageJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for DVD
CountryShare
United States35.8%
United Kingdom7.1%
Germany4.1%

See DVD audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does DVD have in United States?

DVD has an estimated audience of 23,495,025 people in United States, concentrated in California and Texas.

What is the gender split and age of DVD fans?

54.6% of DVD fans are female, 45.4% are male, with an average age of 40.3 years.

Which brands do DVD fans like most?

DVD fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.53×) over the country average.

Where do DVD fans live in United States?

DVD fans in United States are most concentrated in California (reach 3,297,735), Texas (reach 2,427,998), and Florida (reach 1,710,133). These three regions account for the largest share of the active audience.

What other brands do DVD fans also like?

Beyond DVD itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.53×), Israel (2.76×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DVD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.