Rascasse Audience Intelligence

DVD Audience in United States

A data profile of the people who buy, follow and care about DVD in United States — modelled from more than twelve digital signal sources. DVD has an estimated audience of 23,495,025 people in United States.

#907among Topic in United States#89in Movies & TV

The average DVD fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ethan Hawke, Nicole Kidman, Chuck Norris, with strongest over-indexing on Ethan Hawke (4.49× the country average).

Demographically, the DVD audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DVD fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Ethan Hawke.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DVD profile in United States.

Audience size
23.5M
in United States
Gender
54.6%♀
45.4% male
Age
40.3
average years
Country rank
#1329
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DVD fans

54.6% are female, 45.4% are male, average age 40.3.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for DVD audience in United States
MetricValue
Female54.6%
Male45.4%
Average age40.3
Estimated audience size23,495,025
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the DVD audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4922%
50+23%
Fig. 04

Worldwide distribution

35.8%

of the worldwide DVD audience comes from United States.

Worldwide audience distribution share by country for DVD
CountryShare
United States35.8%
United Kingdom7.1%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DVD audience in United States is strongest.

Fig. 05

Top regions by affinity

DVD fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K1.65×
02Alaska~70K1.49×
03California~3.5M1.32×
04Oklahoma~300K1.20×
05Kentucky~300K1.14×
06Nevada~300K1.13×
07Texas~2M1.11×
08New York~1.5M1.10×
09Illinois~800K1.06×
10Nebraska~100K1.06×
11South Dakota~60K1.06×
12North Carolina~700K1.05×
13Utah~200K1.05×
14New Jersey~600K1.04×
15Indiana~400K1.04×
16New Hampshire~100K1.04×
17Missouri~400K1.03×
18Georgia~700K1.02×
19Tennessee~500K1.02×
20Mississippi~200K1.02×
21Florida~1.5M1.01×
22Ohio~700K1.01×
23Arkansas~200K1.01×
24West Virginia~100K1.01×
25Pennsylvania~800K1.00×
26Virginia~600K1.00×
27Washington~500K1.00×
28Alabama~300K0.99×
29Oregon~300K0.99×
30Michigan~600K0.97×
31Wisconsin~300K0.97×
32North Dakota~50K0.97×
33Maryland~400K0.96×
34Kansas~200K0.96×
35Connecticut~200K0.95×
36New Mexico~100K0.95×
37Rhode Island~70K0.95×
38South Carolina~300K0.94×
39Montana~60K0.94×
40Maine~80K0.93×
41Arizona~400K0.92×
42Minnesota~300K0.92×
43Massachusetts~400K0.91×
44Idaho~100K0.91×
45Delaware~60K0.90×
46Iowa~200K0.89×
47Hawaii~90K0.86×
48Colorado~300K0.82×
49Washington, District of Columbia~50K0.77×
50Vermont~30K0.76×
Fig. 06

Affinity by region

Affinity by region — DVD, United States
0.76×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DVD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DVD audience
#·InterestCategoryAffinity×
01Ethan HawkeMovies & TV4.49×
02Alexander SkarsgårdMovies & TV4.49×
03Miles TellerMovies & TV4.49×
04Josh BrolinMovies & TV4.37×
05Nicole KidmanMovies & TV3.72×
06Amanda SeyfriedMovies & TV3.42×
07Twin PeaksMovies & TV2.88×
08Greeting cardKids & Family2.46×
09Obsessed (2009 film)Movies & TV2.41×
10Chuck NorrisMovies & TV2.36×
11Robert RedfordMovies & TV2.17×
12Made in USABusiness & Career1.99×
13BeetlejuiceMovies & TV1.91×
14Fox News ChannelMovies & TV1.71×
15Real propertyHome & Garden1.69×
16GeneticsKids & Family1.66×
17Joe BidenPolitics & Society1.66×
18NostalgiaHome & Garden1.64×
19J. C. PenneyShopping1.63×
20Five BelowShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DVD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DVD audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Need for SecurityCONSERVATISM1.35×
SpiritualityBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DVD audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DVD have in United States?

DVD has an estimated audience of 23,495,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DVD fans?

54.6% of DVD fans are female, 45.4% are male, with an average age of 40.3 years.

03

Which brands do DVD fans like most?

DVD fans show strongest brand affinity for Ethan Hawke (4.49×), Nicole Kidman (3.72×), and Chuck Norris (2.36×) over the country average.

04

Where do DVD fans live in United States?

DVD fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do DVD fans also like?

Beyond DVD itself, the audience over-indexes on Nicole Kidman (3.72×), Chuck Norris (2.36×), Fox News Channel (1.71×), and Beetlejuice (1.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See DVD audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DVD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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