DVD Audience in Germany
DVD has an estimated audience of 2,668,047 people in Germany. 44.6% are female, 55.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, KLIX (AM), Oral, Kazakhstan, Unique Gifts, Craiova.
The average DVD fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, KLIX (AM), Oral, Kazakhstan, with strongest over-indexing on Progressive rock (2.66× the country average). Demographically, the DVD audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of DVD fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 40.9 |
| Estimated audience size | 2,668,047 |
Audience persona
The typical DVD fan in Germany is more male, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 596,127 | 1.02× |
| Bayern | 420,039 | 0.98× |
| Baden-Württemberg | 329,111 | 0.9× |
| Niedersachsen | 254,393 | 0.98× |
| Sachsen | 214,436 | 1.64× |
| Hessen | 208,418 | 1.03× |
| Rheinland-Pfalz | 143,774 | 1.08× |
| Berlin | 126,536 | 1.06× |
| Brandenburg | 75,376 | 0.91× |
| Sachsen-Anhalt | 70,415 | 1.02× |
| Thüringen | 64,396 | 0.95× |
| Schleswig-Holstein | 55,025 | 0.57× |
| Hamburg | 52,402 | 0.87× |
| Mecklenburg-Vorpommern | 48,871 | 0.96× |
| Saarland | 35,601 | 1.09× |
| Bremen | 21,618 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.66× | Music & Radio |
| KLIX (AM) | 4.08× | Music & Radio |
| Oral, Kazakhstan | 10.08× | Travel & Leisure |
| Unique Gifts | 1.59× | Shopping |
| Craiova | 8.59× | Travel & Leisure |
| Israel | 2.13× | Travel & Leisure |
| Preacher (comics) | 7.35× | Literature |
| Snow White (Fables) | 2.3× | Literature |
| Home Delivery | 2.58× | Food & Beverages |
| Howth | 7.5× | Travel & Leisure |
| Esra Erol | 5.07× | Movies & TV |
| Stucco | 2.09× | Home & Garden |
| Grinch | 1.97× | Movies & TV |
| Stay at Home Mum | 10.08× | Kids & Family |
| Nipsey Hussle | 8.78× | Music & Radio |
| Hobby Lobby | 4.86× | Home & Garden |
| Gran Torino | 3.19× | Movies & TV |
| Kyokushin | 6.36× | Sports |
| Figure painting (hobby) | 2.49× | Arts & Culture |
| HomeExchange.com | 3.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Need for Security | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 7.1% |
| Germany | 4.1% |
See DVD audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does DVD have in Germany?
DVD has an estimated audience of 2,668,047 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DVD fans?
44.6% of DVD fans are female, 55.4% are male, with an average age of 40.9 years.
Which brands do DVD fans like most?
DVD fans show strongest brand affinity for Progressive rock (2.66×), KLIX (AM) (4.08×), and Oral, Kazakhstan (10.08×) over the country average.
Where do DVD fans live in Germany?
DVD fans in Germany are most concentrated in Nordrhein-Westfalen (reach 596,127), Bayern (reach 420,039), and Baden-Württemberg (reach 329,111). These three regions account for the largest share of the active audience.
What other brands do DVD fans also like?
Beyond DVD itself, the audience over-indexes on KLIX (AM) (4.08×), Oral, Kazakhstan (10.08×), Unique Gifts (1.59×), and Craiova (8.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DVD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.