A data profile of the people who buy, follow and care about DVD in United Kingdom — modelled from more than twelve digital signal sources. DVD has an estimated audience of 4,635,573 people in United Kingdom.
The average DVD fan in United Kingdom is 42.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Margot Robbie, William Hill (bookmaker), with strongest over-indexing on Wikipedia (2.79× the country average).
Demographically, the DVD audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical DVD fan in United Kingdom is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the DVD profile in United Kingdom.
48.9% are female, 51.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 42.1 |
| Estimated audience size | 4,635,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide DVD audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 35.8% |
| United Kingdom | 7.1% |
| Germany | 4.1% |
Where the DVD audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.42× | |
| 02 | West Midlands | ~300K | 1.31× | |
| 03 | North East | ~200K | 1.19× | |
| 04 | Wales | ~300K | 1.17× | |
| 05 | South West | ~400K | 1.13× | |
| 06 | Northern Ireland | ~200K | 1.08× | |
| 07 | Scotland | ~400K | 0.97× | |
| 08 | South East | ~600K | 0.90× | |
| 09 | East Midlands | ~300K | 0.80× | |
| 10 | East of England | ~300K | 0.79× | |
| 11 | England | ~3.5M | 0.76× | |
| 12 | North West | ~300K | 0.54× |
The strongest cross-interests of the DVD audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexander Skarsgård | Movies & TV | 4.92× | ||
| 02 | Margot Robbie | Movies & TV | 4.41× | ||
| 03 | Daniel Craig | Movies & TV | 4.41× | ||
| 04 | Liam Neeson | Movies & TV | 3.84× | ||
| 05 | Sketch comedy | Movies & TV | 3.36× | ||
| 06 | Bruce Willis | Movies & TV | 2.99× | ||
| 07 | Wikipedia | Internet & Social Media | 2.79× | ||
| 08 | Movie theater | Movies & TV | 2.74× | ||
| 09 | HMV | Music & Radio | 2.70× | ||
| 10 | Betfair | Games | 2.68× | ||
| 11 | Satire | Literature | 2.57× | ||
| 12 | Esso | Cars & Mobility | 2.45× | ||
| 13 | William Hill (bookmaker) | Games | 2.24× | ||
| 14 | Refrigerator | Home & Garden | 2.20× | ||
| 15 | Mobile home | Cars & Mobility | 1.95× | ||
| 16 | Hobby | Home & Garden | 1.92× | ||
| 17 | Distilled beverage | Food & Beverages | 1.75× | ||
| 18 | Internet & Social Media | 1.69× | |||
| 19 | Rugby union | Sports | 1.61× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.69× | |
| Luxury Orientation | PREMIUM | 0.74× |
DVD has an estimated audience of 4,635,573 people in United Kingdom, concentrated in England and South East.
48.9% of DVD fans are female, 51.1% are male, with an average age of 42.1 years.
DVD fans show strongest brand affinity for Wikipedia (2.79×), Margot Robbie (4.41×), and William Hill (bookmaker) (2.24×) over the country average.
DVD fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond DVD itself, the audience over-indexes on Margot Robbie (4.41×), William Hill (bookmaker) (2.24×), Hobby (1.92×), and Betfair (2.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for DVD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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