A data profile of the people who buy, follow and care about Daniel Craig in United Kingdom — modelled from more than twelve digital signal sources. Daniel Craig has an estimated audience of 2,173,216 people in United Kingdom.
The average Daniel Craig fan in United Kingdom is 48.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Heike Makatsch, Thunderball (film), Ralph Fiennes, with strongest over-indexing on Heike Makatsch (92.26× the country average).
Demographically, the Daniel Craig audience skews balanced with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Daniel Craig fan in United Kingdom is balanced, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Heike Makatsch.
The key figures that characterise the Daniel Craig profile in United Kingdom.
54.7% are female, 45.3% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 48.5 |
| Estimated audience size | 2,173,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 47% |
of the worldwide Daniel Craig audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 10.2% |
| Germany | 8.3% |
Where the Daniel Craig audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~200K | 1.37× | |
| 02 | West Midlands | ~100K | 1.36× | |
| 03 | North East | ~100K | 1.22× | |
| 04 | Wales | ~100K | 1.12× | |
| 05 | Scotland | ~200K | 1.07× | |
| 06 | South East | ~300K | 1.02× | |
| 07 | England | ~1.5M | 0.95× | |
| 08 | South West | ~200K | 0.88× | |
| 09 | Northern Ireland | ~60K | 0.87× | |
| 10 | East of England | ~200K | 0.78× | |
| 11 | East Midlands | ~100K | 0.78× | |
| 12 | North West | ~100K | 0.60× |
The strongest cross-interests of the Daniel Craig audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heike Makatsch | Movies & TV | 92.26× | ||
| 02 | GoldenEye | Movies & TV | 30.40× | ||
| 03 | Skyfall | Movies & TV | 27.76× | ||
| 04 | Ian Fleming | Literature | 27.60× | ||
| 05 | Thunderball (film) | Movies & TV | 19.11× | ||
| 06 | Ralph Fiennes | Movies & TV | 15.27× | ||
| 07 | SpaceX | Cars & Mobility | 13.10× | ||
| 08 | Hans Zimmer | Music & Radio | 12.30× | ||
| 09 | James Bond | Movies & TV | 10.50× | ||
| 10 | Pierce Brosnan | Movies & TV | 9.82× | ||
| 11 | Christian Bale | Movies & TV | 8.27× | ||
| 12 | HMV | Music & Radio | 5.43× | ||
| 13 | TopCashBack | Shopping | 5.36× | ||
| 14 | Cineworld | Movies & TV | 4.93× | ||
| 15 | Vue Cinemas | Movies & TV | 4.82× | ||
| 16 | Sky Bet | Games | 3.20× | ||
| 17 | Toolstation | Home & Garden | 2.84× | ||
| 18 | BBC Sport | Sports | 2.82× | ||
| 19 | Current events | Arts & Culture | 2.08× | ||
| 20 | guardin | Music & Radio | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Spirituality | BALANCE | 1.60× | |
| Community Orientation | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Early Adopter Mentality | POWER | 1.05× | |
| Family Orientation | CONSERVATISM | 1.05× |
Daniel Craig has an estimated audience of 2,173,216 people in United Kingdom, concentrated in England and South East.
54.7% of Daniel Craig fans are female, 45.3% are male, with an average age of 48.5 years.
Daniel Craig fans show strongest brand affinity for Heike Makatsch (92.26×), Thunderball (film) (19.11×), and Ralph Fiennes (15.27×) over the country average.
Daniel Craig fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~300K), and Yorkshire and the Humber (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Daniel Craig itself, the audience over-indexes on Thunderball (film) (19.11×), Ralph Fiennes (15.27×), Pierce Brosnan (9.82×), and James Bond (10.5×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Daniel Craig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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