Rascasse Audience Intelligence

Thunderball (film) Audience in United Kingdom

A data profile of the people who buy, follow and care about Thunderball (film) in United Kingdom — modelled from more than twelve digital signal sources. Thunderball (film) has an estimated audience of 3,292,001 people in United Kingdom.

The average Thunderball (film) fan in United Kingdom is 43.6 years old, more male, and lives primarily in England.

The audience is concentrated in England, Yorkshire and the Humber, Scotland.

Top brand affinities include Spy film, Daniel Craig, Spectre (2015 film), with strongest over-indexing on Spy film (50.35× the country average).

Demographically, the Thunderball (film) audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Thunderball (film) fan in United Kingdom is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Spy film.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thunderball (film) profile in United Kingdom.

Audience size
3.3M
in United Kingdom
Gender
36.0%
64.0% male
Age
43.6
average years
Country rank
#2222
Movie / TV Show / Series in United Kingdom
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thunderball (film) viewers

36.0% are female, 64.0% are male, average age 43.6.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for Thunderball (film) audience in United Kingdom
MetricValue
Female36.0%
Male64.0%
Average age43.6
Estimated audience size3,292,001
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Thunderball (film) audience in United Kingdom
Age bracketShare%
16-1915%
20-2911%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Thunderball (film) audience comes from United Kingdom.

Worldwide audience distribution share by country for Thunderball (film)
CountryShare
United Kingdom85.6%
United States3.6%
Germany1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thunderball (film) audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Thunderball (film) fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North East~200K1.78×
02Yorkshire and the Humber~400K1.59×
03West Midlands~200K1.35×
04Wales~200K1.20×
05Scotland~300K1.08×
06Northern Ireland~100K1.00×
07East of England~300K0.91×
08East Midlands~200K0.75×
09England~2.5M0.72×
10South West~200K0.66×
11South East~200K0.51×
12North West~200K0.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thunderball (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thunderball (film) audience
#·InterestCategoryAffinity×
01Spectre (2015 film)Movies & TV62.81×
02Spy filmMovies & TV50.35×
03SkyfallMovies & TV20.00×
04Daniel CraigMovies & TV19.11×
05The Good, the Bad and the UglyMovies & TV16.25×
06Jude LawMovies & TV7.08×
07Contemporary classical musicMusic & Radio6.72×
08Pierce BrosnanMovies & TV5.92×
09Robert RedfordMovies & TV4.73×
10George ClooneyMovies & TV4.68×
11Liam NeesonMovies & TV4.19×
12True DetectiveMovies & TV3.06×
13WaterstonesLiterature2.13×
14WikipediaInternet & Social Media2.11×
15SupermanMovies & TV2.01×
16BatmanMovies & TV1.83×
17EnergyHome & Garden1.73×
18Breaking newsMovies & TV1.72×
19EBayShopping1.63×
20Drama moviesMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thunderball (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Thunderball (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
TravellingTHRILL1.31×
Early Adopter MentalityPOWER1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Thunderball (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.78×
ExtroversionTHRILL0.88×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Thunderball (film) have in United Kingdom?

Thunderball (film) has an estimated audience of 3,292,001 people in United Kingdom, concentrated in England and Yorkshire and the Humber.

02

What is the gender split and age of Thunderball (film) viewers?

36.0% of Thunderball (film) fans are female, 64.0% are male, with an average age of 43.6 years.

03

Which brands do Thunderball (film) fans like most?

Thunderball (film) fans show strongest brand affinity for Spy film (50.35×), Daniel Craig (19.11×), and Spectre (2015 film) (62.81×) over the country average.

04

Where do Thunderball (film) fans live in United Kingdom?

Thunderball (film) fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~400K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Thunderball (film) fans also like?

Beyond Thunderball (film) itself, the audience over-indexes on Daniel Craig (19.11×), Spectre (2015 film) (62.81×), The Good, the Bad and the Ugly (16.25×), and Skyfall (20×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Thunderball (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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