A data profile of the people who buy, follow and care about EB Games in Australia — modelled from more than twelve digital signal sources. EB Games has an estimated audience of 2,876,354 people in Australia.
The average EB Games fan in Australia is 31.8 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Hovercraft, EB Games Australia, Game consoles, with strongest over-indexing on Hovercraft (54.54× the country average).
Demographically, the EB Games audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical EB Games fan in Australia is more male, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Hovercraft.
The key figures that characterise the EB Games profile in Australia.
24.9% are female, 75.1% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 31.8 |
| Estimated audience size | 2,876,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 36% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide EB Games audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 58.8% |
| Canada | 34.4% |
| United States | 2.1% |
Where the EB Games audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~100K | 1.54× | |
| 02 | South Australia | ~300K | 1.11× | |
| 03 | Queensland | ~700K | 1.09× | |
| 04 | Western Australia | ~300K | 0.97× | |
| 05 | Victoria | ~800K | 0.88× | |
| 06 | Northern Territory | ~20K | 0.88× | |
| 07 | New South Wales | ~900K | 0.83× | |
| 08 | Australian Capital Territory | ~40K | 0.71× |
The strongest cross-interests of the EB Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hovercraft | Cars & Mobility | 54.54× | ||
| 02 | System Shock 2 | Games | 44.06× | ||
| 03 | EB Games Australia | Games | 37.73× | ||
| 04 | Kotaku | Games | 10.07× | ||
| 05 | Video game culture | Games | 6.75× | ||
| 06 | Epic Games | Games | 5.42× | ||
| 07 | Call of Duty | Games | 4.70× | ||
| 08 | Digital distribution | Business & Career | 4.39× | ||
| 09 | Fortnite | Games | 4.05× | ||
| 10 | Game consoles | Technology & Electronics | 3.77× | ||
| 11 | Fantasy movies | Movies & TV | 3.44× | ||
| 12 | Natural selection | Politics & Society | 3.03× | ||
| 13 | First-person shooter games | Games | 2.89× | ||
| 14 | Evolutionary psychology | Health | 2.61× | ||
| 15 | Social networking service | Technology & Electronics | 2.58× | ||
| 16 | Streaming media | Technology & Electronics | 2.33× | ||
| 17 | Meme | Internet & Social Media | 2.07× | ||
| 18 | TikTok | Internet & Social Media | 2.04× | ||
| 19 | JB Hi-Fi | Shopping | 2.03× | ||
| 20 | Donald Trump | Politics & Society | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.53× | |
| Extroversion | THRILL | 1.48× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Luxury Orientation | PREMIUM | 0.60× | |
| Tradition | CONSERVATISM | 0.63× |
EB Games's target market in Australia covers an estimated 2,876,354 people, concentrated in New South Wales and Victoria.
24.9% of the EB Games audience are female, 75.1% are male, with an average age of 31.8 years.
EB Games fans show strongest brand affinity for Hovercraft (54.54×), EB Games Australia (37.73×), and Game consoles (3.77×) over the country average.
EB Games fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond EB Games itself, the audience over-indexes on EB Games Australia (37.73×), Game consoles (3.77×), TikTok (2.04×), and Social networking service (2.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for EB Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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