A data profile of the people who buy, follow and care about Fantasy movies in Australia — modelled from more than twelve digital signal sources. Fantasy movies has an estimated audience of 2,799,618 people in Australia.
The average Fantasy movies fan in Australia is 38.3 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Stranger Things, Tabletop role-playing game, Pokémon (video game series), with strongest over-indexing on Stranger Things (1.72× the country average).
Demographically, the Fantasy movies audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fantasy movies fan in Australia is balanced, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Fantasy movies profile in Australia.
54.3% are female, 45.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.3 |
| Estimated audience size | 2,799,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Fantasy movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Italy | 6.8% |
| Japan | 4.2% |
Where the Fantasy movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~400K | 1.11× | |
| 02 | Queensland | ~700K | 1.05× | |
| 03 | New South Wales | ~1M | 1.04× | |
| 04 | Australian Capital Territory | ~60K | 1.02× | |
| 05 | Victoria | ~800K | 1.01× | |
| 06 | South Australia | ~200K | 0.99× | |
| 07 | Northern Territory | ~30K | 0.98× | |
| 08 | Tasmania | ~60K | 0.96× |
The strongest cross-interests of the Fantasy movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop role-playing game | Games | 2.73× | ||
| 02 | Pokémon (video game series) | Games | 2.09× | ||
| 03 | Tabletop game | Games | 1.98× | ||
| 04 | Speculative fiction | Literature | 1.95× | ||
| 05 | Anime and manga fandom | Literature | 1.86× | ||
| 06 | One Piece | Movies & TV | 1.81× | ||
| 07 | Massively multiplayer online role-playing games | Games | 1.76× | ||
| 08 | Cosplay | Games | 1.76× | ||
| 09 | Action figure | Kids & Family | 1.75× | ||
| 10 | Stranger Things | Movies & TV | 1.72× | ||
| 11 | Anime convention | Literature | 1.68× | ||
| 12 | Millie Bobby Brown | Movies & TV | 1.66× | ||
| 13 | Gaming computer | Technology & Electronics | 1.65× | ||
| 14 | Harry Potter | Movies & TV | 1.62× | ||
| 15 | Digital art | Arts & Culture | 1.60× | ||
| 16 | Role-playing games | Games | 1.59× | ||
| 17 | E-book readers | Technology & Electronics | 1.55× | ||
| 18 | Twitch | Games | 1.54× | ||
| 19 | Pokémon | Games | 1.53× | ||
| 20 | Strategy games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.07× | |
| Social Media Usage | JOY | 1.06× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.87× | |
| Risk Appetite | THRILL | 0.88× |
Fantasy movies has an estimated audience of 2,799,618 people in Australia, concentrated in New South Wales and Victoria.
54.3% of Fantasy movies fans are female, 45.7% are male, with an average age of 38.3 years.
Fantasy movies fans show strongest brand affinity for Stranger Things (1.72×), Tabletop role-playing game (2.73×), and Pokémon (video game series) (2.09×) over the country average.
Fantasy movies fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Fantasy movies itself, the audience over-indexes on Tabletop role-playing game (2.73×), Pokémon (video game series) (2.09×), Role-playing games (1.59×), and Anime and manga fandom (1.86×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fantasy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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