A data profile of the people who buy, follow and care about Comedy movies in Australia — modelled from more than twelve digital signal sources. Comedy movies has an estimated audience of 8,956,166 people in Australia.
The average Comedy movies fan in Australia is 41.6 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Demographically, the Comedy movies audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Family Orientation, Social Media Usage.
The key figures that characterise the Comedy movies profile in Australia.
52.8% are female, 47.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.6 |
| Estimated audience size | 8,956,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Comedy movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.6% |
| India | 5.4% |
| Brazil | 4.9% |
Where the Comedy movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~3M | 1.08× | |
| 02 | South Australia | ~800K | 1.07× | |
| 03 | Queensland | ~2M | 1.06× | |
| 04 | Western Australia | ~1M | 1.05× | |
| 05 | New South Wales | ~3M | 1.00× | |
| 06 | Tasmania | ~200K | 0.96× | |
| 07 | Australian Capital Territory | ~200K | 0.94× | |
| 08 | Northern Territory | ~80K | 0.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.84× | |
| Social Media Usage | JOY | 0.82× | |
| Pet Ownership | JOY | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.67× | |
| Urban Lifestyle | OPEN | 0.70× | |
| Indulgence | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Comedy movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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