A data profile of the people who buy, follow and care about Documentary movies in Australia — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 5,940,984 people in Australia.
The average Documentary movies fan in Australia is 43.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Salma Hayek, Glenn Close, Hyperbole, with strongest over-indexing on Salma Hayek (1.53× the country average).
Demographically, the Documentary movies audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Documentary movies fan in Australia is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Salma Hayek.
The key figures that characterise the Documentary movies profile in Australia.
55.6% are female, 44.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.6 |
| Estimated audience size | 5,940,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Documentary movies audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
Where the Documentary movies audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~70K | 1.22× | |
| 02 | Tasmania | ~100K | 1.02× | |
| 03 | Australian Capital Territory | ~100K | 0.99× | |
| 04 | South Australia | ~400K | 0.91× | |
| 05 | Western Australia | ~600K | 0.88× | |
| 06 | Queensland | ~1M | 0.82× | |
| 07 | Victoria | ~1.5M | 0.77× | |
| 08 | New South Wales | ~1.5M | 0.75× |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyperbole | Internet & Social Media | 1.94× | ||
| 02 | Glenn Close | Movies & TV | 1.75× | ||
| 03 | Gardening Tips | Home & Garden | 1.68× | ||
| 04 | Human condition | Health | 1.68× | ||
| 05 | Caroline Myss | Literature | 1.65× | ||
| 06 | starts at 60 | Business & Career | 1.63× | ||
| 07 | Bakersfield sound | Music & Radio | 1.62× | ||
| 08 | Nashville sound | Music & Radio | 1.61× | ||
| 09 | Appalachian music | Music & Radio | 1.59× | ||
| 10 | Apocalypse Now | Movies & TV | 1.58× | ||
| 11 | Shriya Saran | Movies & TV | 1.57× | ||
| 12 | Julia Clarete | Movies & TV | 1.57× | ||
| 13 | Australian Christian Lobby | Politics & Society | 1.56× | ||
| 14 | Western music (North America) | Music & Radio | 1.55× | ||
| 15 | Food Matters | Food & Beverages | 1.55× | ||
| 16 | Salma Hayek | Movies & TV | 1.53× | ||
| 17 | Daily Jokes | Internet & Social Media | 1.52× | ||
| 18 | The Shift Network | NGO / Political Party | 1.52× | ||
| 19 | Maxi Priest | Music & Radio | 1.52× | ||
| 20 | Franklin Graham | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.09× | |
| Patriotism | CONSERVATISM | 1.06× | |
| DIY Mentality | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.85× |
Documentary movies has an estimated audience of 5,940,984 people in Australia, concentrated in New South Wales and Victoria.
55.6% of Documentary movies fans are female, 44.4% are male, with an average age of 43.6 years.
Documentary movies fans show strongest brand affinity for Salma Hayek (1.53×), Glenn Close (1.75×), and Hyperbole (1.94×) over the country average.
Documentary movies fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Documentary movies itself, the audience over-indexes on Glenn Close (1.75×), Hyperbole (1.94×), Western music (North America) (1.55×), and Apocalypse Now (1.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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