A data profile of the people who buy, follow and care about Documentary movies in Ireland — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 1,027,782 people in Ireland.
Documentary movies has an estimated audience of 1,027,782 people in Ireland. 56.1% are female, 43.9% are male, average age 43.3. Top brand affinities: Glenn Close, Salma Hayek.
Top brand affinities include Glenn Close, Salma Hayek, with strongest over-indexing on Glenn Close (1.57× the country average).
Demographically, the Documentary movies audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Documentary movies fan in Ireland is more female, around 43.3 years old, with strong Design Affinity tendencies and a notable affinity for Glenn Close.
The key figures that characterise the Documentary movies profile in Ireland.
56.1% are female, 43.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.3 |
| Estimated audience size | 1,027,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Documentary movies audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glenn Close | Movies & TV | 1.57× | ||
| 02 | Salma Hayek | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Travelling | THRILL | 0.91× | |
| Need for Security | CONSERVATISM | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Social Media Usage | JOY | 0.61× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.