A data profile of the people who buy, follow and care about Horror movies in Ireland — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 695,837 people in Ireland.
Horror movies has an estimated audience of 695,837 people in Ireland. 52.6% are female, 47.4% are male, average age 39.3. Top brand affinities: Manga, Anime and manga fandom, Speculative fiction, Cosplay, Japanese art.
Top brand affinities include Manga, Anime and manga fandom, Speculative fiction, with strongest over-indexing on Manga (1.51× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Horror movies fan in Ireland is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Manga.
The key figures that characterise the Horror movies profile in Ireland.
52.6% are female, 47.4% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.3 |
| Estimated audience size | 695,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Horror movies audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Speculative fiction | Literature | 2.18× | ||
| 02 | Japanese art | Arts & Culture | 1.84× | ||
| 03 | Guillermo del Toro | Movies & TV | 1.64× | ||
| 04 | Cosplay | Games | 1.63× | ||
| 05 | Miku Expo | Literature | 1.63× | ||
| 06 | Manga | Literature | 1.51× | ||
| 07 | Anime and manga fandom | Literature | 1.51× | ||
| 08 | DoKomi | Literature | 1.50× | ||
| 09 | AnimagiC | Literature | 1.50× | ||
| 10 | Anime Messe Babelsberg | Literature | 1.50× | ||
| 11 | JenaCO | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.04× | |
| Travelling | THRILL | 0.98× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.86× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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