A data profile of the people who buy, follow and care about Horror movies in Netherlands — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 1,649,451 people in Netherlands.
The average Horror movies fan in Netherlands is 39.1 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Belgium, Europe, Italy, with strongest over-indexing on Belgium (1.63× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Horror movies fan in Netherlands is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Belgium.
The key figures that characterise the Horror movies profile in Netherlands.
53.0% are female, 47.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 39.1 |
| Estimated audience size | 1,649,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Horror movies audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~70K | 1.48× | |
| 02 | Zuid-Holland | ~500K | 1.38× | |
| 03 | North Holland | ~400K | 1.26× | |
| 04 | Limburg | ~100K | 0.98× | |
| 05 | North Brabant | ~300K | 0.97× | |
| 06 | Friesland | ~60K | 0.95× | |
| 07 | Overijssel | ~100K | 0.92× | |
| 08 | Groningen | ~50K | 0.87× | |
| 09 | Drenthe | ~40K | 0.81× | |
| 10 | Utrecht | ~100K | 0.80× | |
| 11 | Zeeland | ~30K | 0.80× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Schattige Babykleertjes | Shopping | 2.71× | ||
| 02 | Babypark | Shopping | 2.49× | ||
| 03 | Infant bodysuit | Kids & Family | 2.28× | ||
| 04 | K3 (band) | Music & Radio | 1.97× | ||
| 05 | Kindergarten | Kids & Family | 1.94× | ||
| 06 | Anime and manga fandom | Literature | 1.90× | ||
| 07 | Stranger Things | Movies & TV | 1.86× | ||
| 08 | Fantasy movies | Movies & TV | 1.84× | ||
| 09 | Manga | Literature | 1.80× | ||
| 10 | Italy | Travel & Leisure | 1.79× | ||
| 11 | Walt Disney World | Travel & Leisure | 1.71× | ||
| 12 | Developmental psychology | Health | 1.68× | ||
| 13 | Europe | Travel & Leisure | 1.67× | ||
| 14 | Belgium | Travel & Leisure | 1.63× | ||
| 15 | Scapino | Fashion & Accessoires | 1.57× | ||
| 16 | Livemusic | Music & Radio | 1.54× | ||
| 17 | Anime movies | Movies & TV | 1.54× | ||
| 18 | Adventure | Travel & Leisure | 1.53× | ||
| 19 | Science fiction movies | Movies & TV | 1.53× | ||
| 20 | Africa | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Price Sensitivity | PREMIUM | 1.40× | |
| Patriotism | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Sustainability | BALANCE | 0.88× | |
| Urban Lifestyle | OPEN | 0.88× |
Horror movies has an estimated audience of 1,649,451 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.0% of Horror movies fans are female, 47.0% are male, with an average age of 39.1 years.
Horror movies fans show strongest brand affinity for Belgium (1.63×), Europe (1.67×), and Italy (1.79×) over the country average.
Horror movies fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Europe (1.67×), Italy (1.79×), Adventure (1.53×), and Scapino (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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