A data profile of the people who buy, follow and care about Horror movies in Spain — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 4,998,855 people in Spain.
The average Horror movies fan in Spain is 41.5 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include It (novel), Millie Bobby Brown, Beetlejuice, with strongest over-indexing on It (novel) (3.73× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Horror movies fan in Spain is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for It (novel).
The key figures that characterise the Horror movies profile in Spain.
52.5% are female, 47.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.5 |
| Estimated audience size | 4,998,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Horror movies audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.56× | |
| 02 | Comunidad Valenciana | ~800K | 1.45× | |
| 03 | Community of Madrid | ~1M | 1.42× | |
| 04 | Balearic Islands | ~200K | 1.28× | |
| 05 | Canary Islands | ~300K | 1.24× | |
| 06 | Region of Murcia | ~200K | 1.20× | |
| 07 | Andalusia | ~1M | 1.09× | |
| 08 | La Rioja | ~30K | 0.99× | |
| 09 | Navarre | ~60K | 0.95× | |
| 10 | Cantabria | ~60K | 0.94× | |
| 11 | Principality of Asturias | ~100K | 0.93× | |
| 12 | Aragon | ~100K | 0.92× | |
| 13 | Extremadura | ~100K | 0.92× | |
| 14 | Castilla-La Mancha | ~200K | 0.89× | |
| 15 | Galicia | ~200K | 0.88× | |
| 16 | Castile and León | ~200K | 0.88× | |
| 17 | Basque Autonomous Country | ~200K | 0.86× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | It (novel) | Literature | 3.73× | ||
| 02 | Finn Wolfhard | Movies & TV | 2.87× | ||
| 03 | Beetlejuice | Movies & TV | 2.50× | ||
| 04 | David Harbour | Movies & TV | 2.38× | ||
| 05 | Sadie Sink | Movies & TV | 2.20× | ||
| 06 | Anime & Cosplay | Fashion & Accessoires | 2.07× | ||
| 07 | Millie Bobby Brown | Movies & TV | 2.02× | ||
| 08 | Margot Robbie | Movies & TV | 1.85× | ||
| 09 | Dune | Movies & TV | 1.68× | ||
| 10 | Jennifer Aniston | Movies & TV | 1.68× | ||
| 11 | Pedro Pascal | Movies & TV | 1.66× | ||
| 12 | Ana de Armas | Movies & TV | 1.65× | ||
| 13 | Brad Pitt | Movies & TV | 1.59× | ||
| 14 | Call of Duty | Games | 1.58× | ||
| 15 | KPop Demon Hunters | Movies & TV | 1.58× | ||
| 16 | Cat play and toys | Pets & Animals | 1.56× | ||
| 17 | Pay television | Movies & TV | 1.55× | ||
| 18 | Anne Hathaway | Movies & TV | 1.55× | ||
| 19 | forex trader | Business & Career | 1.52× | ||
| 20 | Frases de Amor | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.06× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Social Media Usage | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.79× | |
| Quality Awareness | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Horror movies has an estimated audience of 4,998,855 people in Spain, concentrated in Catalonia and Community of Madrid.
52.5% of Horror movies fans are female, 47.5% are male, with an average age of 41.5 years.
Horror movies fans show strongest brand affinity for It (novel) (3.73×), Millie Bobby Brown (2.02×), and Beetlejuice (2.5×) over the country average.
Horror movies fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Millie Bobby Brown (2.02×), Beetlejuice (2.5×), Brad Pitt (1.59×), and Ana de Armas (1.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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