A data profile of the people who buy, follow and care about Horror movies in Belgium — modelled from more than twelve digital signal sources. Horror movies has an estimated audience of 1,182,807 people in Belgium.
The average Horror movies fan in Belgium is 39.1 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Kurt Russell, Nondestructive testing, Shift work, with strongest over-indexing on Kurt Russell (2.02× the country average).
Demographically, the Horror movies audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Horror movies fan in Belgium is balanced, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Kurt Russell.
The key figures that characterise the Horror movies profile in Belgium.
49.8% are female, 50.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 39.1 |
| Estimated audience size | 1,182,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Horror movies audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.6% |
| China | 4.3% |
Where the Horror movies audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.78× | |
| 02 | East Flanders | ~200K | 1.76× | |
| 03 | Limburg | ~90K | 1.67× | |
| 04 | West Flanders | ~200K | 1.63× | |
| 05 | Flemish Brabant | ~100K | 1.32× | |
| 06 | Brussels | ~80K | 0.98× | |
| 07 | Luxembourg | ~30K | 0.84× | |
| 08 | Walloon Brabant | ~20K | 0.79× | |
| 09 | Province of Namur | ~40K | 0.77× | |
| 10 | Liege | ~60K | 0.64× | |
| 11 | Hainaut | ~80K | 0.61× |
The strongest cross-interests of the Horror movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guillermo del Toro | Movies & TV | 2.62× | ||
| 02 | university maryland | Business & Career | 2.18× | ||
| 03 | Kurt Russell | Movies & TV | 2.02× | ||
| 04 | Shift work | Business & Career | 1.90× | ||
| 05 | Kate Winslet | Movies & TV | 1.80× | ||
| 06 | De Gelderlander | News | 1.75× | ||
| 07 | Twilight (series) | Movies & TV | 1.73× | ||
| 08 | Tom Hardy | Movies & TV | 1.72× | ||
| 09 | Funny Pets | Internet & Social Media | 1.68× | ||
| 10 | Horror fiction | Movies & TV | 1.67× | ||
| 11 | The Witcher | Games | 1.67× | ||
| 12 | Nondestructive testing | Business & Career | 1.65× | ||
| 13 | Natalie Portman | Movies & TV | 1.65× | ||
| 14 | Eva Green | Movies & TV | 1.65× | ||
| 15 | I Know What You Did Last Summer | Movies & TV | 1.61× | ||
| 16 | Henry Cavill | Movies & TV | 1.60× | ||
| 17 | Charlize Theron | Movies & TV | 1.57× | ||
| 18 | Hugh Grant | Movies & TV | 1.57× | ||
| 19 | Saw (2004 film) | Movies & TV | 1.55× | ||
| 20 | How to Train Your Dragon (film) | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.20× | |
| Pet Ownership | JOY | 1.05× | |
| Travelling | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Patriotism | CONSERVATISM | 0.89× |
Horror movies has an estimated audience of 1,182,807 people in Belgium, concentrated in Antwerp and East Flanders.
49.8% of Horror movies fans are female, 50.2% are male, with an average age of 39.1 years.
Horror movies fans show strongest brand affinity for Kurt Russell (2.02×), Nondestructive testing (1.65×), and Shift work (1.9×) over the country average.
Horror movies fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Horror movies itself, the audience over-indexes on Nondestructive testing (1.65×), Shift work (1.9×), university maryland (2.18×), and Horror fiction (1.67×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Horror movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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