Rascasse Audience Intelligence

Documentary movies Audience in India

A data profile of the people who buy, follow and care about Documentary movies in India — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 11,812,661 people in India.

The average Documentary movies fan in India is 33.2 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Top brand affinities include K-pop, Angela White (athlete), Chaupal, Himachal Pradesh, with strongest over-indexing on K-pop (1.65× the country average).

Demographically, the Documentary movies audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Social Media Usage, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Documentary movies fan in India is more male, around 33.2 years old, with strong Social Media Usage tendencies and a notable affinity for K-pop.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Documentary movies profile in India.

Audience size
11.8M
in India
Gender
22.8%
77.2% male
Age
33.2
average years
Country rank
#327
Topic in India
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Documentary movies fans

22.8% are female, 77.2% are male, average age 33.2.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Documentary movies audience in India
MetricValue
Female22.8%
Male77.2%
Average age33.2
Estimated audience size11,812,661
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Documentary movies audience in India
Age bracketShare%
16-1930%
20-2930%
30-3920%
40-4912%
50+9%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Documentary movies audience comes from India.

Worldwide audience distribution share by country for Documentary movies
CountryShare
United States23.4%
United Kingdom4.8%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Documentary movies audience in India is strongest.

Fig. 05

Top regions by affinity

Documentary movies fans by region: top regions in India
#RegionReachAffinity×
01Nagaland~10K1.39×
02Meghalaya~20K1.25×
03Sikkim~6K1.17×
04Karnataka~300K1.11×
05Arunachal Pradesh~8K1.07×
06Manipur~20K1.03×
07Mizoram~8K1.02×
08Gujarat~300K0.98×
09Tripura~20K0.98×
10Goa~10K0.98×
11Chhattisgarh~70K0.94×
12Maharashtra~500K0.93×
13Odisha~100K0.93×
14Uttarakhand~50K0.93×
15Assam~100K0.92×
16Himachal Pradesh~40K0.91×
17Tamil Nadu~200K0.88×
18Jharkhand~90K0.88×
19Punjab (region)~100K0.87×
20Jammu and Kashmir~50K0.86×
21Rajasthan~200K0.80×
22Madhya Pradesh~200K0.80×
23Telangana~100K0.80×
24Andhra Pradesh~100K0.79×
25Haryana~100K0.78×
26Kerala~100K0.76×
27Bihar~200K0.73×
28Uttar Pradesh~400K0.72×
29West Bengal~300K0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Documentary movies audience
#·InterestCategoryAffinity×
01VideophoneTechnology & Electronics2.09×
02Bihari languagesPolitics & Society1.89×
03Shimla districtTravel & Leisure1.76×
04Siwan, BiharTravel & Leisure1.76×
05BegusaraiTravel & Leisure1.71×
06Chaupal, Himachal PradeshTravel & Leisure1.68×
07Trending VideosInternet & Social Media1.68×
08K-popMusic & Radio1.65×
09Prime Minister of BangladeshPolitics & Society1.62×
10Social newsInternet & Social Media1.62×
11MujraArts & Culture1.60×
12Angela White (athlete)Movies & TV1.58×
13Sheikh HasinaPolitics & Society1.56×
1424 GhantaMovies & TV1.55×
15Sneha (actress)Movies & TV1.53×
16vikiMovies & TV1.53×
17Diya Aur Baati HumMovies & TV1.53×
18KPop Demon HuntersMovies & TV1.52×
19STAR JalshaMovies & TV1.51×
20Pappu YadavPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Documentary movies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Documentary movies audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.80×
SpiritualityBALANCE0.79×
Family OrientationCONSERVATISM0.79×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Documentary movies audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.48×
Convenience OrientationPREMIUM0.53×
ExtroversionTHRILL0.55×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Documentary movies have in India?

Documentary movies has an estimated audience of 11,812,661 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Documentary movies fans?

22.8% of Documentary movies fans are female, 77.2% are male, with an average age of 33.2 years.

03

Which brands do Documentary movies fans like most?

Documentary movies fans show strongest brand affinity for K-pop (1.65×), Angela White (athlete) (1.58×), and Chaupal, Himachal Pradesh (1.68×) over the country average.

04

Where do Documentary movies fans live in India?

Documentary movies fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Documentary movies fans also like?

Beyond Documentary movies itself, the audience over-indexes on Angela White (athlete) (1.58×), Chaupal, Himachal Pradesh (1.68×), 24 Ghanta (1.55×), and Bihari languages (1.89×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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