A data profile of the people who buy, follow and care about Documentary movies in Sweden — modelled from more than twelve digital signal sources. Documentary movies has an estimated audience of 1,384,887 people in Sweden.
Documentary movies has an estimated audience of 1,384,887 people in Sweden. 52.3% are female, 47.7% are male, average age 44.5. Top brand affinities: Margot Robbie, K-pop, Glenn Close, Salma Hayek, Solidarity.
Top brand affinities include Margot Robbie, K-pop, Glenn Close, with strongest over-indexing on Margot Robbie (1.58× the country average).
Demographically, the Documentary movies audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Documentary movies fan in Sweden is balanced, around 44.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Margot Robbie.
The key figures that characterise the Documentary movies profile in Sweden.
52.3% are female, 47.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.5 |
| Estimated audience size | 1,384,887 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Documentary movies audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 4.8% |
| India | 4.3% |
The strongest cross-interests of the Documentary movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glenn Close | Movies & TV | 2.29× | ||
| 02 | Salma Hayek | Movies & TV | 2.03× | ||
| 03 | Tommy Lee Jones | Movies & TV | 1.80× | ||
| 04 | Shutter Island (film) | Movies & TV | 1.73× | ||
| 05 | Westworld (TV series) | Movies & TV | 1.73× | ||
| 06 | Steve Buscemi | Movies & TV | 1.70× | ||
| 07 | Bill Murray | Movies & TV | 1.70× | ||
| 08 | Fargo (film) | Movies & TV | 1.68× | ||
| 09 | Melissa McCarthy | Movies & TV | 1.63× | ||
| 10 | Fear the Walking Dead | Movies & TV | 1.62× | ||
| 11 | Margot Robbie | Movies & TV | 1.58× | ||
| 12 | Solidarity | Politics & Society | 1.58× | ||
| 13 | Quentin Tarantino | Movies & TV | 1.58× | ||
| 14 | Christopher Nolan | Movies & TV | 1.58× | ||
| 15 | Aretha Franklin | Music & Radio | 1.57× | ||
| 16 | K-pop | Music & Radio | 1.56× | ||
| 17 | Bradley Cooper | Movies & TV | 1.55× | ||
| 18 | Big Little Lies (TV series) | Movies & TV | 1.54× | ||
| 19 | Russell Crowe | Movies & TV | 1.53× | ||
| 20 | Emmy Award | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.06× | |
| Social Media Usage | JOY | 1.03× | |
| Patriotism | CONSERVATISM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Travelling | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Documentary movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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